Job Description

About Us

At Comfort Bras by Pauline Inc. we're passionate about comfort, fit, and confidence. We curate premium bras and related intimates that empower every body. Our boutique offers a personalized shopping experience, expertly fit services, and thoughtfully designed products for every size and shape.

Role Overview

We're seeking a results-driven Marketing Manager to elevate our brand, grow foot traffic and online sales, and deepen customer loyalty. You'll own the full marketing lifecycle--from strategy to execution--across digital, in-store events, PR, and partnerships. This role reports to the VP of Stores Operations and collaborates closely with the Store Managers

Responsibilities

Develop and execute a cohesive marketing strategy that drives awareness, foot traffic, and online conversions. Plan, manage, and optimize multi-channel campaigns (email, social media, paid search and social, content, influencers, events). Lead seasonal brand campaigns (new arrivals, promotions, collaborations) with clear objectives, budgets, and KPIs. Own the editorial calendar, create compelling content (copy, visuals, video briefs) aligned with brand voice. Manage social media presence (branding, community management, engage followers, grow followers, manage paid social campaigns). Oversee email marketing: segmentation, automation (welcome series, cart abandonment, post-purchase), lifecycle campaigns. Coordinate in-store events (VIP nights, bra fittings, trunk shows, workshops) and partner collaborations. Analyze performance data and provide actionable insights; report dashboard to leadership. Build and manage relationships with influencers, models, brands, and local partners. Collaborate with Merchandising to align campaigns with product launches and inventory.

Requirements

Minimum 3 years of marketing experience in fashion, beauty, retail, or intimate apparel (luxury or boutique preferred). Proven track record of growing brand awareness and driving sales through integrated campaigns. Strong knowledge of digital marketing channels, analytics (GA4, marketing dashboards), and email platforms (Klaviyo, Mailchimp, or equivalent). Excellent copywriting and storytelling skills; ability to tailor messages to diverse customer segments. Experience managing a budget and measuring ROI; data-driven decision making. Comfortable with in-store events and partnerships; capable of vendor coordination. Creative mindset with a passion for fitting, comfort, and body positivity. Strong project management, organizational, and cross-functional collaboration skills.
Availability to work weekends/evenings as needed for events.

Preferred (Nice-to-Haves)

Experience in lingerie/bra brands or intimate apparel. Photography, videography, or content creation skills. Basic design sense or ability to brief designers/photographers effectively. CRM experience beyond basic segmentation (lifecycle marketing).

Benefits

Competitive salary + performance incentives Employee discount on products Health insurance stipend or coverage (where applicable) Flexible work hours and hybrid options Paid time off and parental leave Professional development opportunities

What We Offer

A supportive, inclusive, and body-positive culture A small, passionate team with room to grow Creative autonomy to shape the brand's voice and campaigns A storefront that values customer care and boutique experience

How to Apply

Please submit your resume and a short cover letter (2-3 paragraphs) detailing: Why you're excited about Comfort Bras by Pauline Inc A summary of a successful marketing initiative you led including metrics Your approach to marketing a boutique with a focus on fit and customer experience
Include a link to a portfolio or examples of campaigns, social media work, or content you've produced

Application Deadline: until hired

Job Type: Fixed term contract
Contract length: 12 months

Pay: $44,854.88-$50,000.00 per year

Benefits:

Dental care Extended health care Life insurance On-site parking Paid time off
Education:

Bachelor's Degree (required)
Language:

Fluent English (required)
Willingness to travel:

25% (preferred)
Work Location: In person