Job Description

Job Overview:
We are seeking an experienced Marketing Manager to lead our comprehensive marketing efforts across both online and offline channels. The ideal candidate will be a strategic thinker with a proven track record of developing and implementing successful marketing campaigns. This role requires a combination of digital expertise and traditional marketing skills to drive brand awareness, customer engagement, and revenue growth.

Develop and implement marketing strategies:

• Create and execute innovative marketing strategies that integrate both online and offline channels to drive brand awareness.
• Write, create, execute, analyze, and optimize engaging communication to prospective students throughout the enrollment funnel including supporting content development for a comprehensive communication flow through our CRM.
• Drive brand positioning and messaging consistency across all platforms.
• Develop and maintain a marketing calendar that ensures corporate goals are met within the timelines expected.
• Ability to analyze and create action plans from marketing data as a result of on and offline campaigns.
• Plan and execute strategies aligned with and advancing the in-person campus enrollment plan.

Online Marketing:

• Manage and optimize digital advertising campaigns, including social media, PPC, and display advertising.
• Oversee content creation for online platforms, ensuring alignment with brand identity and marketing objectives.
• Monitor and analyze website analytics, user behavior, and campaign performance to optimize for success.
• Monitor and respond to additional needs of the website as well as new programs being launched.

Offline Marketing:

• Plan and execute traditional marketing campaigns, such as print, radio, and TV advertising.
• Coordinate participation in industry events, trade shows, and sponsorships to enhance brand visibility.
• Collaborate with graphic designers and print vendors to create impactful offline marketing materials.

Team Leadership:

• Supervise and mentor a team of marketing professionals, providing guidance and support.
• Foster a collaborative and innovative work environment that encourages creativity and continuous improvement.
• Ability to translate franchise owners\' needs per market into driven marketing campaigns.

Cross-Functional Collaboration:

• Work closely with sales, product development, and other departments to ensure cohesive and integrated marketing efforts.
• Collaborate with external agencies and vendors to maximize the impact of marketing initiatives.

Budget Management:

• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Track and report on ROI for all marketing activities.

Qualifications:

• Proven experience as a Marketing Manager with a successful track record in both online and offline marketing.
• Strong understanding of digital marketing trends, SEO, SEM, and social media platforms.
• Background with traditional marketing channels, including print, radio, and TV.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.

To promote cooperation, inspire confidence, and release the genius in every child.

Spirit of Math is an equal opportunity employer and adheres to equitable hiring, employment and promotion practices. The positions are open to all qualified applicants, including men, women, persons with disabilities, members of visible minorities, Aboriginal persons and other groups protected by human rights laws. We strive to meet the accommodation needs of persons with disabilities. Applicants are encouraged to make their needs for accommodation known in advance during the application process.