Job Description

WHO WE AREAs a fourth-generation family business, Brand has a long history of good product because of good people.With an integrated manufacturing process and partnerships built on trust, we serve the evolving needs of engineers and technicians with high-performance felts and technical material tailored to do more. We operate five connected businesses across Canada and the United States, each comprised of hands-on, passionate individuals.Brand is an office-first organization and believes that work, works best when done in person. We value face to face interactions, and hands-on learning. That being said, we recognize the benefits that remote-work can offer and can provide flexibility based on special circumstances.WHO WE ARE LOOKING FORHistorically, we have not been a company that focuses on traditional marketing efforts. We attribute our growth and success to our product expertise, and longstanding customer relationships. Looking to the future, we would like to complement this with thoughtful, and relevant marketing initiatives.We are seeking a highly capable person to help us build and implement a comprehensive, and measurable marketing strategy for our group of businesses. After a thorough onboarding period of gaining insight into our product offerings, customers, and operational processes, the successful candidate will be tasked with assembling and leading a small marketing team comprising of contractors, freelancers, and full-time employees tailored to scale to our evolving marketing needs.The ideal candidate is organized, resourceful, takes initiative, and feels comfortable asking questions to find out our customer needs. It is important that this person strives to become knowledgeable in the many intricacies of the business such as customer service, production, sales, and product understanding. This position will require excellent written and verbal communication skills, and an aptitude for fostering collaborative work environments.WHAT WILL YOU BE DOING?

• Develop and execute comprehensive marketing strategies to achieve business objectives, including increasing brand visibility, driving customer engagement, and generating leads.
• Manage and oversee all marketing activities, including digital marketing, content creation, social media marketing, email marketing, SEO/SEM, advertising campaigns, and events.
• Supporting the Brand Group of companies in building brand collateral such as technical data sheets, brochures, presentation, etc all remaining consistent to our brand guidelines and identity.
• Building and maintaining a digital asset system.
• Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights.
• Collaborate with cross-functional teams (e.g., sales, product development) to align marketing efforts with business goals and product/service offerings.
• Provide creative direction on content creation such as photography, video and copy writing.
• Monitor and analyze marketing performance metrics, KPIs, and ROI to measure effectiveness and optimize strategies.
• Develop and manage marketing budgets, timelines, and resources to ensure efficient and timely delivery of campaigns and projects.
• Hire, lead, mentor, and manage a team of marketing professionals, providing guidance, feedback, and support to foster growth and success.
• This role may require the occasional site visit to our facilities in Les C\xc3\xa8dres, QC and Buffalo, NY.
• Stay current with industry trends, best practices, and emerging technologies to continually improve marketing strategies and tactics.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA or relevant certifications are a plus.
• Proven track record of at least 3-5 years in a marketing management role.
• A portfolio of past marketing campaigns. Please come prepared to present examples of your past work during our interview process.
• Strong strategic thinking, analytical skills, and problem-solving abilities.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, CRM software, social media management tools, and marketing automation systems.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with diverse teams and stakeholders.
• Leadership experience with a demonstrated ability to inspire and motivate teams to achieve goals and deliver results.
• Creative mindset with a passion for innovation, experimentation, and continuous improvement.
• Ability to manage multiple projects simultaneously, adapt to changing priorities, and ensure project completion.

NOT MANDATORY, BUT AN ASSET

• Marketing experience within a manufacturing B2B sector
• Post secondary education in a design field

ADDITIONAL ADVANTAGES WE OFFER AS A FAMILY OWNED BUSINESS

• You can implement new ideas quickly without going through multiple layers of approval.
• Stability. We are focused on long-term, sustainable growth. Our philosophies prioritize long-term growth over immediate gains. The goal is not to maximize shareholder profits, but rather create longevity so that our business can make it to the next generation.
• Providing a fulfilling work environment. We want our staff to enjoy coming to work.
• Relationship focused - youre not just a number within a larger system. We strive for a relationship with our employees based on open and honest communication, and mutual trust - your voice matters.
• We understand the need for flexibility within individual circumstances and we do our best to accommodate.

Job Type: Full-timePay: $70,000.00-$90,000.00 per yearBenefits:

• Casual dress
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Vision care

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Mississauga, ON L4X 2A8: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's Degree (required)

Experience:

• Marketing Manager: 3 years (required)

Work Location: In person