Job Description

Marketing Manager - Merridale Cidery & Distillery | Cobble Hill, BC

Overview

At Merridale Cidery & Distillery, we don't just make cider and spirits, we create a destination people return to, season after season. Set on a working farm in the Cowichan Valley, Merridale is a year-round gathering place where connection matters.

Our guests feel energized by being together and reassured by the integrity behind what they're consuming here. They are welcomed exactly as they are (four-legged friends included) and they are grounded by the simple magic of rural farm life.

We're looking for a

Marketing Manager

who can bring that feeling to life by owning the end-to-end marketing function that connects events, seasonal pushes, paid media, email, PR, and digital channels into one cohesive growth engine. Key to the role is deriving actionable insights from Analytics and KPIs to guide decision making and drive ROI.

If you're energized by meaningful work, love blending creativity with data-driven strategy, and want to see your ideas come to life in a place that people genuinely care about, you'll feel right at home here.

Benefits & Perks

Flexible hours with trust and autonomy, with availability during core business hours and rare weekend support if needed Hybrid work model: work from home up to 4 days per week, with 1 consistent on-site day at the farm (personal computer required for remote work) Extended medical & dental benefits, with Merridale covering 50% Monthly growler (yes, the coveted one!) 50% off food and beverages on site for personal use Team gatherings and outings throughout the year No formal dress code and free parking Two weeks paid vacation, with additional flexibility for unpaid time off A supportive, people-first team that genuinely cares about the work, and each other

What You'll Do

Lead marketing strategy and execution for events, experiences, and seasonal campaigns Lead media and influencer outreach, press releases, and relationship management Own email marketing and CRM, including campaigns, automations, and list growth Plan and manage Meta and Google ad campaigns, including budgets and optimization Track and analyze performance using Google Analytics, Meta insights, email data, POS data, and other data points Turn data into clear insights and recommendations that drive ROI

What You Bring

5+ years of marketing experience (hospitality, tourism, or experiential brands an asset) Hands-on experience with email marketing and CRM platforms Strong experience with paid digital advertising (Meta & Google) Excellent relationship-building and communication skills, especially related to media and influencer relations Data-driven, analytical, and comfortable working cross-functionally

Apply Now

At Merridale, your ideas won't live in decks or dashboards alone. You'll see them unfold across the farm, through the seasons, and in the experiences people carry home with them. You'll work alongside an enthusiastic, hands-on team that cares deeply about what we create and how we welcome people in.

If you're ready to bring creativity, analysis, and heart to a place that values all three, we'd love to meet you.

Apply now and help shape the next chapter of Merridale Cidery & Distillery.

Job Type: Full-time

Pay: $60,000.00-$65,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Discounted or free food Extended health care Flexible schedule Life insurance On-site parking Store discount Vision care Work from home
Work Location: Hybrid remote in Mill Bay, BC