Job Description

Who we areJoin Scene+ and be part of Canada\'s most robust lifestyle loyalty program with over 15 million members and growing! We are a trusted brand, driven by the belief that there\'s always something to look forward to with rewards for every kind of life. Our goal is to become Canada\'s favourite loyalty program by nurturing our Members with rewards their way.We\'re the exciting joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the funding of three major players. With over 100 team members and plans to grow more, we\'re an emerging, responsive company. We offer collaboration, accountability, challenges, and rewards to everyone who joins us.Our motto is "Love what\'s next," and we believe it applies to your career too. Join us to help evolve the program, collaborate with amazing teams, and love what lies ahead.Who we need:Reporting to the Director of Member Engagement & Marketing Delivery, we are looking for a Marketing Manager, Loyalty Offers, to join our Marketing team. You will play a pivotal role in building strategic offers campaigns that resonate with our members. From development and execution to analysis and optimization, you will take ownership of driving campaigns within our CRM.This is a hybrid role requiring work in-office five days over two weeks.What\'s in it for you:Ownership. We are a data science-driven company, and our membership is growing exponentially. We are adaptable, collaborative, and fast-paced. You may be a Senior Marketing Specialist or a Marketing Program Manager. Either way, you want to be more strategic while enhancing your execution skills by driving personalized member campaigns and loyalty program strategies, all while remaining hands-on.Future forward impact. You will be part of a future-forward team that values authenticity and invites fresh perspectives. You will be a thought leader empowered to design and deliver customized offers for member channels - and members within those channels. You will utilize tools that deliver loyalty points to members while also gaining exposure to and developing skills in an advanced suite of marketing technologies.Anticipation. We have a proven history of supporting the growth of our people. You will work with a manager dedicated to supporting their team members\' development, increasing visibility and staying on the cutting edge of marketing technology. Whether you want to increase your influence in Loyalty or explore a career trajectory at one of our parent companies, there is always something to look forward to as we continue to grow.As our new Marketing Manager, Loyalty Offers, you will:

• Develop and execute loyalty program offers. Leveraging the Salesforce Loyalty Management Platform and collaborating with cross-functional teams, you will create compelling offers that align with marketing strategies and customer needs to deliver the best ROI for the business. You will manage the offer lifecycle, including creation, User Acceptance (UAT) and A/B testing, deployment, and performance analysis.
• Collaborate across the offer lifecycle. You will use Salesforce Customer Data Planning (CDP) and Marketing Cloud (SFMC) to identify target audiences for offers based on various criteria, such as demographics, behaviour, preferences, and engagement history. You will implement data-driven optimizations to improve offer effectiveness. You will collaborate closely with other Marketing team members on the end-to-end offer execution.
• Optimize offers. You will monitor offer performance metrics and generate reports to assess effectiveness and drive optimizations. You will work closely with cross-functional teams to recommend messaging optimizations via email, web, app, and socials that measurably improve the member experience in relevant channels. You will stay updated on industry trends, competitor activities, and customer preferences to enhance loyalty program strategies.
• Analyze. You will conduct offer forecasting and budget reconciliation to ensure alignment with financial objectives. You will investigate offer-related discrepancies or customer complaints, implementing solutions and process improvements. In addition, you will provide customer service support related to loyalty offers, addressing inquiries and resolving issues promptly.
• Manage the platform. You will act as the primary point of contact and Subject Matter Expert for the Loyalty Platform, including training cross-functional departments. You will lead design requirements for new offer constructs and work to get them to market with agency partners or directly in the loyalty platform.

You bring:

• The experience. You have expertise in 1:1 marketing using data-driven insights and segmentation to craft personalized marketing campaigns, a strong understanding of customer journey mapping, and multi-channel marketing strategies. You have a proven track record in managing personalized offers within a loyalty program. This includes proficiency in offer recommendations, segmentation, targeting, and forecasting.
• The analytical aptitude. You have an analytical mindset with the capability to track and interpret campaign performance metrics. You are data-driven and can draw deep insights from your analysis, asking intelligent questions to obtain further insights and propose creative plans. As a strategic thought leader, you can independently execute your ideas and champion plans while remaining open and flexible to feedback.
• The technical knowledge. You are proficient with the Salesforce suite of products, in particular Marketing Cloud, Data Cloud and how other clouds interact to deliver personalized experiences at scale. You have expertise in supporting customer marketing planning, managing loyalty offers, and planning and executing targeted offer campaigns that leverage marketing channels (email, push, SMS) as well as CDP audience development. You can quickly learn new technologies and tools and how to apply them effectively. You may have Salesforce Marketing Cloud Administration certification.
• The project management skills. You can manage multiple complex projects simultaneously, overseeing resources, generating reports, and maintaining communication. You can identify gaps or problems, think critically, and propose and execute solutions. You can take the initiative and see it through from project plan to rollout, meeting deliverables, budget and timing, seamlessly adapting to changes in priorities, and shifting your focus when necessary. You can swiftly respond to the evolving needs and priorities of a fast-paced business environment.
• The interpersonal skills. You have outstanding professional written and verbal skills. You can navigate conflict, manage stressful situations, mediate, and facilitate discussions at any level. You genuinely appreciate diverse experiences and backgrounds and are interested in understanding others, hearing their perspectives, and addressing their concerns.

Why work for Scene+? The best of all worlds. We offer:

• Perks. Enjoy a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking, movies, and more.
• Transparency. Our strategic focus comes from our owners, along with funding and infrastructure support. The creative approach and direction is Scene+\'s to run with.
• Warmth. We\'re nurturing an authentic culture of relationship building, knowledge sharing, and creativity. As we continue to grow and work together, everyone is invited to share ideas for fun with the team.
• The future. We are all about living in the moment while looking towards the future. Because to us, the only thing more exciting than today is tomorrow.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new Marketing Manager, Loyalty Offers.
• An in-person interview with the Director of Member Engagement and Marketing Delivery to learn about our current CRM and offer strategy and future vision. You will be able to share your insights into data-driven marketing and leveraging technology. It\'s a chance to ask questions about the company and the role.
• A virtual interview with the Executive Director of Member Engagement and Marketing Delivery to share more about your professional goals. It\'s a chance to ask questions about the company\'s growth trajectory.

Apply now.If you have 70% of what we\'re looking for and 100% authenticity and passion, express your interest here. Please contact us by email at and let us know what accommodations or assistance we can provide you during the application process.At Scene+, we\'re committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.#LI-Hybrid
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