Job Description

Our Company,

Established in 2016, Leyad is a fast-growing Montreal-based Real estate Management company with a diverse portfolio of premier residential, commercial and industrial properties across Canada. Since its creation, Leyad has rapidly established its real estate footprint in different parts of the country with the acquisition and effective management of properties that have been continuously delivering short and long-term value. We strive to strategically maximize value and deliver consistent returns to our stakeholders while maintaining a high commitment to sustainability and building long-term relations with our partners and the communities we serve. Leyad takes pride in identifying opportunities where others see challenges, and our commitment to excellence drives our success.

We are seeking a dynamic

Marketing Manager

to lead the marketing, communications and event initiatives at the Londonderry Shopping Centre located at Edmonton, Alberta. In this role, you will develop the shopping centre's event strategies to drive traffic, increase tenant sales, and enhance the overall guest experience. This role plays a critical part in building the mall's brand presence in the community and supporting the success of our tenants. This is an in-person role based physically at the Londonderry Shopping Centre.

Key Responsibilities include but not limited to:

Marketing Strategy & Planning

Develop and implement the shopping Centre's annual marketing strategies and budgets with the ultimate goal of increasing customer traffic and driving sales growth; Analyze market trends, customer data, and performance metrics to refine strategies. Drive initiatives that support leasing, operations, and retailer promotions. Digital & Traditional Marketing Oversee the mall's website, email campaigns, and all social media platforms. Collaborate with graphic designers and content creators for branded campaigns. Manage SEO/SEM, digital advertising, and marketing automation tools. Events & Promotions Plan and execute engaging mall events, seasonal activations, and community partnerships. Coordinate holiday campaigns, contests, and experiential marketing activities. Liaise with existing and new to market tenants to support in-store promotions and new openings.

Tenant Relations

Support and partner with over 165 Londonderry tenants by providing them with marketing tools to promote their store including website, digital directory, and social media promotion to enhance their exposure Engage retailers to participate in and add value to the mall's numerous campaigns, special events, and contests Public Relations & Communications Maintain positive relationships with media outlets and community and non-profit organizations. Support schools and non-profit groups within the area to give back to local initiatives and reinforce Londonderry's leadership position as a community leader Draft press releases, internal memos, and crisis communications as required. Act as a brand ambassador and key contact for all mall communications.

Budget, Administration

Manage the marketing budget, ensuring efficient allocation and ROI tracking. Prepare monthly marketing reports and post-campaign performance analysis. Work with external vendors, agencies, and consultants. Oversee promotion fund billings, approve invoices, and ensure spending is adhering to budgeted amounts Work closely with Specialty Leasing to develop strategic partnerships and sponsorships; Oversee the implementation, operation and promotion of the centre's gift card program; Support the management and leasing teams in developing materials and tactics to promote Londonderry Mall and Edmonton to future retailers;

Guest Services

Oversee, coach, and provide guidance to a team of Guest Services professionals including a Guest Services Supervisor and Guest Services representatives Act as a brand ambassador and ensure all staff provide best-in-class customer service to all guests, tenants, and contractors Engage staff to participate in marketing campaigns and events to enhance the overall experience of the shopping centre Ensure staff are well-informed of our tenant mix, along with all mall policies including operational guidelines, retailers guidelines, security protocol, code of conduct, and other processes to facilitate strong communication with customers and tenants.

Skills and Experience Required:

College level degree in Marketing, Communications, Business, or a related field. 5+ years of marketing experience, preferably in retail, shopping centres, or commercial real estate. Relevant experience in digital marketing, social media, PR, and traditional media Strong knowledge of digital marketing tools, analytics platforms, and social media. Proven working knowledge of social media platforms, internet/web, mobile & associated marketing techniques; Experience and a good understanding of special events, community relations, media relations; Self-motivated, innovative and able to deal within a fast-paced environment; Ability to analyze demographics and related research information; Excellent communication, presentation and organizational skills; Knowledge of visual merchandising, sales, and retail operations is an asset; As an integral part of the property management team, interface with all members of the property team and contribute to collective goals, objectives and events; Ability to work after hours and on weekends for special events intermittently as necessary; Computer literate - Excel, Word, Adobe Creative Suite, Canva or other graphics programs Excellent communication, organizational, and leadership skills. Creative thinker with a data-driven approach to problem solving.

Working Conditions:

This is an on-site, full-time role requiring occasional evening and weekend availability for events. Fast-paced environment with multiple priorities and stakeholder coordination.

We offer

:

Competitive compensation package Entrepreneurial environment with strong and supportive management Diverse and Inclusive work environment that encourages collaboration and empowers its employees to take ownership of their work Flexible work schedule that supports effective Work/Life Balance Reputable real estate management in fast growth mode Fast-paced work environment that offers continuous learning and growth opportunities
If you are a

strategic thinker, passionate leader, and ready to elevate your career

, we'd love to hear from you. Apply now to become a vital part of our team and make your mark at Londonderry Shopping Centre.

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

Dental care Extended health care Life insurance Paid time off Vision care
Flexible language requirement:

French not required
Schedule:

Monday to Friday Weekends as needed
Education:

Bachelor's Degree (preferred)
Work Location: In person