Job Description

Job Summary

We are seeking a dynamic and results-oriented Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong understanding of digital marketing strategies and have a proven track record in managing marketing campaigns. This role requires creativity, analytical skills, and a passion for developing innovative marketing solutions that resonate with our target audience.

Duties

Develop and implement comprehensive marketing strategies to enhance brand visibility and market presence. Manage the marketing budget effectively, ensuring optimal allocation of resources across various channels. Utilize SEO techniques to improve website traffic and search engine rankings. Oversee email marketing campaigns, including content creation, audience segmentation, and performance analysis. Conduct market research to identify trends, customer needs, and competitive landscape. Collaborate with sales teams to align marketing efforts with sales objectives and drive revenue growth. Analyze marketing performance metrics using analytics tools to assess campaign effectiveness and inform future strategies. Create engaging advertising content across multiple platforms, including social media, websites, and print media. Manage product launches and promotional events to maximize market impact.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience in digital marketing, including SEO, email marketing, and advertising. Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in HTML is a plus for managing digital content effectively. Excellent communication skills with the ability to collaborate across departments. Experience in budgeting and financial management within a marketing context. Knowledge of product management principles is advantageous. Ability to thrive in a fast-paced environment while managing multiple projects simultaneously.
Join our team as we strive to innovate and elevate our brand presence in the market!

Job Type: Full-time

Pay: $47,769.29-$99,405.80 per year

Benefits:

Life insurance Paid time off RRSP match
Work Location: In person