Job Description

Overview:
Create value at TC Transcontinental.
At TC Transcontinental, we've got it made, and that's because of the expertise of our team.
We have been driving innovation since 1976.
We are looking for a strategic, creative, commercially minded marketer who can help us tell our story - clearly, consistently, and powerfully. This role will build our first truly integrated marketing function, responsible for positioning our complex offering as a unified, value-driven solution for Canada's top retailers.
This is not a traditional brand or communications role. It's a solutions marketing role focused on enabling sales, strengthening our platform narrative, and driving commercial impact through compelling storytelling, product marketing discipline, and media-savvy communication.
With approximately 7400 employees, TC Transcontinental is a North American leader in flexible packaging, a Canadian retail marketing services provider, Canada's largest printer, and the Canadian leader in French-language educational publishing. Respect, teamwork, performance and innovation are the strong values held by the Corporation and its employees. TC Transcontinental's commitment to its stakeholders is to pursue its business activities in a responsible manner. We take care of our team, support each other and cultivate a sense of belonging for all.
Responsibilities:
When your actions lead to success:
What You'll Do * Build Our Solution-Based Marketing Framework

• Develop a cohesive narrative that ties together our print & distribution execution, in-store innovation, analytics, content solutions, and suite of AI powered tools.
• Build messaging frameworks and value propositions that clearly articulate how our offering solves retailer challenges - grounded in product marketing discipline.
• Ensure story and brand continuity across all media, channels, and sales materials.
• Enable Account Managers

• Build go-to-market toolkits, pitch decks, demos, case studies, and one-pagers that support solution-based selling.
• Develop sales enablement materials that ensure brand consistency, message alignment, and a strong throughline across every stage of the sales cycle.
• Collaborate with sales and leadership to understand customer needs and translate them into compelling solution bundles.
• Partner with subject-matter experts across divisions to ensure accuracy, clarity, and alignment.
• Leverage Salesforce insights to support pipeline storytelling, segmentation, and campaign targeting.
• Drive Integrated Campaigns

• Lead the development of integrated marketing campaigns that position us as a strategic partner - not a transactional vendor.
• Partner with content, analytics, and operational teams to showcase proof of value through storytelling, insights, and creative assets.
• Build digital content (web, email, social, thought leadership) that communicates our platform capabilities and innovations across multiple media formats.
• Ensure that campaign messaging ladders up consistently to our core platform narrative.
• Strengthen Market Presence

• Elevate our brand presence across retail, marketing, and media communities in Canada.
• Create content strategies for industry events, thought leadership, PR, and commercial announcements.
• Ensure our online presence reflects our full suite of capabilities, product differentiation, and innovation pipeline.
• Own Cross-Organizational Alignment

• Translate our complex internal structure into clear, simplified, customer-ready messaging.
• Work closely with product, operations, and commercial leaders to ensure consistency across every customer touchpoint.
• Drive message and story continuity across all internal and external channels.

Qualifications:
When your expertise drives us:
Who You Are

• A marketer who thrives in complex businesses with multiple product lines or service divisions.
• Experienced in B2B marketing, ideally within retail, media, content, tech, advertising, or related industries.
• Strong in solution-based messaging, product marketing, and storytelling across multiple media types.
• Skilled at partnering with sales, understanding client needs, and transforming technical capabilities into commercial narratives.
• Highly capable in sales enablement - ensuring brand, message, and story continuity from pitch to proposal to execution.
• Capable of designing and launching a marketing discipline from scratch in a complex, multi-solution business.
• A collaborator with strong communication skills and the ability to influence cross-functional stakeholders.
• Hands-on - you can build the strategy and the assets.

Qualifications

• Experience in B2B marketing, solutions marketing, product marketing, or integrated marketing roles.
• Experience supporting complex, multi-division businesses or platform-based offerings is a major asset.
• Strong writing, media communication, and messaging capabilities.
• Experience building sales enablement tools (pitch decks, frameworks, one-pagers, product sheets).
• Experience ensuring brand and narrative consistency across multiple communication channels.
• Ability to manage multiple projects and prioritize in a fast-paced environment.
• Familiarity with retail, retail media, print, content, or analytics industries is preferred but not required.
• Experience with Salesforce or similar CRM systems is considered a strong asset.

When benefits really help you live better:
We offer a comprehensive and flexible benefits package designed to support your well-being and help you thrive--at work and at home. Our offerings include:

• Competitive compensation with performance-based incentives and retirement savings plans with company match
• Customizable group benefits including health, dental, life, disability, and travel insurance
• Paid time off
• Employee perks such as discounts on insurance, wireless plans, travel, and more
• Career development opportunities
• A dynamic, inclusive work environment where your voice matters and your growth is supported

EEO
TC Transcontinental is an equal opportunity employer committed to fostering a diverse, inclusive, and accessible workplace. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other characteristic protected by applicable laws in the jurisdictions where we operate.
We are also committed to providing an inclusive and barrier-free recruitment and work environment--promoting dignity, independence, integration, and equal opportunity for all, including persons with disabilities. Accommodations, including alternative formats, will be made available for all parts of the recruitment and selection process. For more information or to request an accommodation please contact talent@tc.tc.
Send us your application. Create something with TC Transcontinental.

Skills Required