Responsibilities:
- Develop and implement marketing strategies to promote company products or services
- Manage and coordinate all marketing, advertising, and promotional activities
- Conduct market research to identify trends and opportunities
- Create and manage digital marketing campaigns, including SEO/SEM, email marketing, and social media
- Oversee the design and production of marketing collateral, such as brochures and banners
- Collaborate with the sales team to develop effective sales materials and presentations
- Monitor and analyze the performance of marketing campaigns using Google Analytics or similar tools
- Manage the company's website, ensuring content is up-to-date and engaging
- Stay up-to-date with industry trends and best practices in marketing
Requirements:
- Proven work experience as a Marketing Manager or similar role
- Strong knowledge of digital marketing techniques, including SEO/SEM and email marketing
- Proficient in HTML5, WordPress, and other content management systems
- Excellent copywriting skills with the ability to create compelling content for various marketing channels
- Experience with budgeting and managing advertising campaigns across different media channels (print, online, etc.)
- Familiarity with product management principles is a plus
- Strong analytical skills to track campaign performance and make data-driven decisions
- Excellent communication and interpersonal skills to collaborate with cross-functional teams
Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Job Type: Part-time
Pay: $40.00-$50.00 per hour
Expected hours: 10 per week
Benefits:
Dental care
Flexible schedule
Life insurance
Paid time off
Experience:
Marketing: 10 years (preferred)
Work Location: In person
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