Job Description

Languages

• English
• Bilingual Preferred

Education

• Master\'s Degree or equivalent experience

Experience

• 5 years or more

Work setting

• Relocation costs not covered by an employer
• Willing to relocate

Budgetary responsibility

• 0-$50,000

Duties/Responsibilities:

Staffing:

• Train and supervise staff
• Hire, train, direct, and motivate staff
• Managing the Marketing Staff

Contract:

• Manage contracts
• Manage Contractors and Suppliers

Product:

• Increase brand awareness and Market Share
• Develop Promotional materials
• Monitoring industry trends
• Generating new business leads
• Establish distribution networks for products and services, initiate market research studies, and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, controlled, and evaluate the design, development, and maintenance of Internet and Intranet sites to manage an organization\'s Internet presence
• Direct Marketing Team Coordinating special publicity events and promotions
• Direct Marketing Team Conduct public opinion and attitude surveys
• Develop and organize workshops, meetings, ceremonies, and other events for publicity, fundraising, and information purposes
• Prepare and/or deliver educational, publicity, and information programs, materials, and sessions
• Represent the marketing team to cross-functional groups including product management, sales, or customer support

Public Relation:

• Write and edit press releases, newsletters and communications materials
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments, and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments, and other organizations
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer wrote and oral inquiries
• Assist in the preparation of brochures, reports, newsletters, and other material
• Gather, research, and prepare communications material
• Initiate and maintain contact with the media
• Prepare or oversee the preparation of reports, briefs, bibliographies, speeches, presentations, Website content, and press releases
• Collaborate with media organizations and advertising agencies

Budgeting:

• Plan and Control budget and expenditures
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Preparing and presenting quarterly and annual reports to senior management.

Supervision

• 3-4 people
• 5-10 people
• Contractors
• Staff in various areas of responsibility
• Working groups

Experience and specialization

Computer and technology knowledge

• Adobe Photoshop
• MS Access
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• MS Team
• Mac OS
• Word processing software
• MS Windows
• Bitrix 24
• HubSpot

Area of specialization

• Audio/audio-visual
• Interactive/new media
• Project management
• Accounting
• Advertising
• Communications
• Community Campaign
• Market research
• Marketing
• Social Media

Additional information

Security and safety

• Criminal record check

Transportation/travel information

• Own vehicle/Valid driver\'s license/Valid Travel Documents

Work conditions and physical capabilities

• Attention to detail
• Overtime required
• Tight deadlines
• Work under pressure
• Large caseload
• Large workload
• Leadership
• Collaboration
• Problem-solving

Benefits

Health benefits

• Group Health care plan

Financial benefits

• Group Health/insurance benefits
• Life insurance
• Canadian Pension plan

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