Job Description

OVERVIEW
We are looking for a

Marketing Manager for our financial industry client

on a 12 month contract. You will be responsible for leading strategic planning and execution of marketing initiatives that drive awareness, engagement, and sales across investment and wealth management products, including ETFs and other financial solutions. This role requires strong expertise in financial services marketing, with the ability to translate customer insights into impactful campaigns.
The ideal candidate has a background in

asset management and familiarity with ETFs

is essential, ideally paired with personal investing experience. The candidate should demonstrate strength in

media planning and creative management

while applying a

data-first

mindset to campaign execution.

Location

: Toronto, ON, Canada (downtown financial district)

Hybrid

: 3-4 days onsite

Contract

: 12 months (T4 or Incorporated)

Start date

: targeting Sept 2025
RESPONSIBILITIESDevelop and execute strategic marketing plans to grow adoption of investment and financial products. Lead digital, social, and influencer campaigns tailored to retail and direct investors. Oversee creative development, advertising, and communications across multiple channels. Partner with internal stakeholders, analytics teams, and external agencies to deliver measurable results. Monitor campaign performance, produce dashboards and reports, and generate insights to optimize future initiatives. Ensure all marketing activities align with brand, regulatory, and governance requirements. QUALIFICATIONS5+ years of marketing experience, ideally within financial services, asset management, or banking. Bachelor's degree in marketing, business, commerce, or related discipline. Strong understanding of investment products and customer segments in retail banking/wealth. Proven ability to deliver compliant, customer-focused campaigns in a regulated environment. Excellent presentation, relationship-building, and communication skills. Advanced proficiency with PowerPoint, Excel, and reporting tools.
Nice to Have

Hands-on experience in digital marketing across paid media, search, social, and content. Agency or financial communications background. Familiarity with ETF or investment product marketing. Personal investing experience (ETFs, stocks, funds) considered an asset. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.