Job Description

SeedMaster is a Canadian agricultural equipment manufacturer committed to innovation in precision seeding technology. We serve progressive farmers who demand performance, reliability, and efficiency. As we scale operations across North America and expand internationally, our team plays a pivotal role in advancing agriculture through smart, customer-driven innovation.

SeedMaster is at an exciting growth stage -- This is a unique opportunity to join a company on the rise and shape the direction of our brand from the inside out.

The

Marketing Manager

will be the architect and champion of SeedMaster's marketing function. This is not just a coordinator role -- it's a builder role. You'll create structure, set the strategy, and lead the execution, you'll be empowered to make high-impact decisions and bring bold ideas to life.

This position offers significant opportunity for

professional growth

, with future leadership potential as the marketing team expands. You'll gain exposure to product strategy, executive decision-making, and cross-functional leadership at a company that values initiative and rewards performance.

Key Responsibilities

-

Strategic Marketing Planning

Develop and own annual marketing plans that directly support sales targets and product priorities. Collaborate with leadership to evolve messaging, market segmentation, and channel strategies.
-

Creative Direction

Lead in-house creative development of marketing collateral including brochures, videos, and digital content. Ensure all content is on-brand, customer-focused, and aligned with our growth goals.
-

Customer Insight & VOC

Conduct regular interviews and surveys to gather voice-of-customer (VOC) insights. Transform qualitative feedback into actionable content, campaigns, and product positioning.
-

Digital & CRM Management

Own and evolve SeedMaster's digital presence, including website, CRM campaigns, and social media platforms. Maintain a rolling content calendar and build automation workflows to nurture leads.
-

Product Launch Execution

Partner with engineering and sales teams to lead go-to-market strategies for new product launches. Deliver launch materials, sales tools, and field-level communications that generate demand and dealer engagement.
-

Campaign & ROI Analytics

Monitor marketing performance through KPIs and ROI analysis. Test, measure, and refine efforts to improve conversion rates and overall marketing effectiveness.
-

Event & Tradeshow Oversight

Design and manage SeedMaster's presence at major trade shows and dealer field events. Create compelling event experiences that reinforce our innovation message and customer-first ethos.
-

Field Marketing & Travel

Travel 40-50% to participate in and lead marketing efforts at regional demos, dealer events, and customer engagements. Act as a visible brand ambassador and build direct connections with our customers and dealers.

What You Bring

Degree/diploma in Marketing, Communications, Agribusiness, or a related discipline. 5+ years of experience in a strategic marketing role -- preferably in ag, equipment, or manufacturing. Proven ability to build, execute, and optimize marketing plans from the ground up. Strong digital marketing skills including CRM, web content, email automation, and analytics tools. Excellent communicator with a keen sense for customer insight and storytelling. Self-starter with entrepreneurial instincts, comfortable with change and ambiguity. Agricultural background or a deep understanding of the farming community is a major asset.
At SeedMaster, we don't just build equipment -- we build people. This role is designed for someone ready to take ownership and grow alongside a company that's expanding into new regions and product categories. You'll have a seat at the table, real influence, and the chance to shape how the world sees us.

As the business grows, so too will your responsibilities and potential to lead a broader marketing function. Whether your path leads toward leadership, specialization, or broader business strategy -- we'll support your development every step of the way.

Job Type: Full-time

Benefits:

Dental care Employee assistance program Extended health care RRSP match Vision care
Willingness to travel:

50% (preferred)
Work Location: In person