Job Description

Role Overview

The Marketing Manager is a key member of the centralized marketing team at Top Tier Education Corp and reports directly to the

Marketing Director

. This role supports multiple education brands and campuses.

The Marketing Manager is responsible for developing and executing organic marketing strategies that drive brand awareness, student interest, and lead generation across digital platforms and community initiatives. This role balances strategic planning, hands-on execution, and performance reporting while collaborating closely with Admissions, Operations, and external partners.

The ideal candidate is highly organized, data-informed, creatively driven, and comfortable managing multiple projects across different brands.

About Top Tier Education Corp

Top Tier Education Corp is a growing education management organization that supports a portfolio of private career colleges across Western Canada. Our institutions deliver career-focused education designed to prepare students for meaningful employment and long-term success.

We provide centralized operational, marketing, and strategic support to our colleges, enabling each brand to thrive while maintaining high standards of quality, compliance, and student experience.

Key ResponsibilitiesMarketing Strategy & Content

Develop and execute organic marketing strategies aligned with enrollment and brand goals across multiple colleges Lead content planning for social media, blogs, email campaigns, and website updates Ensure all marketing materials are on-brand, compliant, and audience-focused Oversee creation of digital content including graphics, video, written content, and campaign assets

Social Media & Digital Presence

Manage and oversee day-to-day organic social media activity across platforms (Instagram, Facebook, LinkedIn, etc.) Build and maintain content calendars for multiple brands and campuses Monitor engagement, respond to inquiries, and foster online community growth Track performance metrics and optimize content based on insights

Community Outreach & Events

Plan and coordinate community outreach initiatives, open houses, career fairs, and promotional events Collaborate with Admissions to promote events and support lead follow-up efforts Manage participation in external events and partnerships that support lead generation and brand visibility

Cross-Functional Collaboration

Work closely with Admissions to align marketing efforts with enrollment objectives Coordinate with campus teams to ensure consistent messaging and timely campaign execution Support the Marketing Director with campaign planning, reporting, and project prioritization

Performance Reporting & Insights

Track and analyze organic marketing performance, including engagement, inquiries, and lead trends Prepare monthly reports with insights and recommendations for optimization Conduct light competitive and market research to identify growth opportunities

Vendor & Project Management

Coordinate with external vendors such as designers, printers, and photographers Manage timelines, deliverables, and budgets for marketing projects

Qualifications & Experience

Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) 2-3 years of experience in a marketing role with a focus on content, social media, and organic growth Experience managing multiple projects or brands simultaneously Strong written and verbal communication skills Familiarity with social platforms, CMS tools, email marketing systems, and analytics Experience in education, training, or regulated industries is considered an asset Strong organizational skills with the ability to prioritize in a fast-paced environment

Company:

Top Tier Education Corp (TTEC)

Location:

Edmonton, AB

Employment Type:

Full-Time, Permanent

Salary:

From $60,000 annually (commensurate with experience)

Benefits:

Extended health & dental care Paid time off On-site parking
Thank you for your interest in joining Top Tier Education Corp. We look forward to your application and the possibility of you joining our team.

Accommodation for job applicants with disabilities is available upon request. TTEC is committed to having our team reflect the community it serves and actively welcomes applicants from diverse and equity-seeking backgrounds. TTEC endeavors to create and protect a culture of respect and cooperation with all staff and students. Thank you for your interest, but only those people chosen for interviews will be contacted. No telephone calls please.

Job Type: Full-time

Pay: $48,839.95-$94,432.28 per year

Benefits:

Dental care Extended health care On-site parking Paid time off
Work Location: In person