Job Description

Job Overview

We are seeking a dynamic and strategic

Marketing Manager

to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, e-commerce, and product management, with the ability to develop innovative campaigns that resonate with target audiences. This role offers an exciting opportunity to shape our company's marketing vision, utilizing a variety of tools and platforms to maximize reach and engagement.

Responsibilities

Develop and execute comprehensive marketing strategies across digital channels, including social media, email marketing, and content marketing. Manage and optimize e-commerce platforms to improve user experience and sales performance. Conduct research to identify market trends, customer needs, and competitive analysis to inform marketing plans. Oversee SEO efforts to enhance website visibility and organic traffic growth. Plan, implement, and monitor Facebook advertising campaigns and Google AdWords initiatives. Utilize Google Analytics and other analytics tools to track campaign performance, analyze data, and generate actionable insights. Manage product lifecycle from conception through launch, including product positioning and messaging. Design compelling visual content using Adobe Creative Suite for digital campaigns. Maintain and update WordPress websites with HTML coding as needed for content management. Develop budgeting plans for marketing projects and oversee campaign expenditures. Coordinate email marketing campaigns to nurture leads and retain customers.

Experience

Proven experience in

digital marketing

,

SEO

,

Google Analytics

,

Google AdWords

,

Facebook Advertising

, and

Email Marketing

. Strong background in

e-commerce

management and

product management

strategies. Familiarity with

WordPress

,

HTML

, and basic web development principles. Demonstrated success in developing data-driven marketing campaigns that increase sales and brand awareness. Experience with

research

methodologies to identify market opportunities. Ability to manage multiple projects simultaneously while adhering to deadlines. Excellent communication skills combined with a creative mindset for developing innovative marketing solutions. This position is ideal for a motivated professional eager to lead impactful marketing initiatives within a collaborative environment focused on growth and innovation.
Job Type: Full-time

Pay: $26.00-$30.00 per hour

Expected hours: 30 per week

Work Location: In person