Job Description

Overview

We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will have a strategic mindset, creative flair, and strong analytical skills to design and execute comprehensive marketing campaigns that increase sales and enhance our market presence.

Key Responsibilities

Strategic Planning:

Develop and implement multi-channel marketing strategies that align with the company's goals and target market.

Market Research:

Analyze industry trends, competitor activities, and consumer behavior to identify opportunities and inform campaign strategy.

Campaign Management:

Oversee the planning, execution, and optimization of marketing campaigns across digital, social media, print, and event platforms.

Collaboration:

Work closely with sales, product development, and creative teams to ensure cohesive branding and messaging across all channels.

Budget Management:

Allocate and manage the marketing budget efficiently, ensuring a strong return on investment.

Performance Tracking:

Monitor, analyze, and report on the performance of marketing campaigns using key performance indicators (KPIs) and analytics tools.

Team Leadership:

Mentor and manage a team of marketing professionals, fostering a collaborative and innovative work environment.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Proven experience (typically 3+ years) in marketing management or a similar role. Strong understanding of current digital marketing trends and tools. Excellent communication, leadership, and project management skills. Ability to analyze data, derive insights, and adjust strategies accordingly.

Preferred Skills

Experience with CRM and marketing automation platforms. Creative problem-solving and innovative thinking. Ability to thrive in a fast-paced, dynamic environment. Strong analytical skills with a data-driven approach to decision making.
This role is ideal for a proactive and results-oriented professional who can drive our marketing efforts and contribute significantly to our overall business growth. If you are passionate about marketing and have a track record of successful campaign management, we encourage you to apply.

Job Type: Full-time

Pay: $60,000.00-$65,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Extended health care Life insurance On-site parking Paid time off Store discount Vision care
Schedule:

Monday to Friday
Ability to commute/relocate:

East York, ON M4B 3G5: reliably commute or plan to relocate before starting work (required)
Education:

Bachelor's Degree (required)
Experience:

Marketing: 3 years (required)
Work Location: In person