Job Description

What We Are Looking For

We're seeking a

Marketing Manager, Digital

who can hit the ground running, someone with deep, hands-on experience in digital marketing who doesn't need a crash course in Digital Marketing 101.

You've successfully run your own paid advertising campaigns across platforms like Meta, Google, Microsoft, LinkedIn, or others. You understand what it takes to manage performance marketing from start to finish, and you've done it before.

You also have a working knowledge of design fundamentals, you don't need to be a graphic designer, just enough to build and launch ads on your own with the support of guidelines and templates, create compelling visual assets when needed, and write strong, conversion-focused copy. You know what makes an ad or landing page work, and you're confident crafting both the message and the creative to drive results.

You understand best practices for setting up and optimizing landing pages, and you know how to drive performance through data, testing, and iteration. You're just as comfortable building strategy as you are executing it. You know how to lead, how to spot opportunities, and how to build end-to-end campaigns that convert, from paid ads and landing pages to email and social.

You're highly data-driven. You know how to pull reports, analyze performance, and translate metrics into actionable improvements. Whether it's ROAS, CPL, CAC, or CTR, you know what matters and how to make campaigns better. You've worked with tools like Google Analytics, Google Tag Manager, Google Search Console, and Meta's ad platforms, and you can confidently handle tracking, dashboards, and performance reporting.

You've used platforms like Salesforce, Go HighLevel, Asana, Zapier, and you're comfortable with CRMs, marketing automation tools, and project management systems. You understand how these platforms connect, and how to use them to drive results.

You've built digital strategies before. You've built email automation flows, social media strategies, and full-funnel campaigns that deliver. You're a confident lead, a sharp strategist, and a proactive problem-solver.

All we need to teach you is the brand, the product, and how we work. Everything else, you already know how to do, and do well. Experience in Holistic Medicine is a Bonus.

(Please note: This is an independent contractor position, not a full-time employee role.)

Core Responsibilities

Paid Media Strategy & Campaign Management

Lead paid media strategies across Quantum University, T? Homeopathics, Project Noosphere and projects as assigned by Head of Marketing Operations. Independently create ad copy and basic visual assets (e.g., for Meta, Google, and LinkedIn ads) using design tools such as Canva, Figma, or Adobe Suite. Coordinate broader ad creative development and collaborate with designers when needed, ensuring messaging aligns with brand and performance goals. Build and optimize landing pages that align with campaigns and follow best practices for UX and conversion Implement and manage conversion tracking, A/B testing, and creative testing to maximize campaign effectiveness. Review, approve, and refine targeting strategies and campaign plans with internal teams and external ad agencies. Maintain transparent communication with agencies to ensure alignment on goals and continuous performance optimization. Monitor campaign KPIs such as qualified leads, cost per acquisition, CTR, and conversion rates, providing actionable insights and regular reporting to leadership.

Website & Digital Presence Management

Own content updates and ensure messaging alignment across sub-brand websites and product landing pages for consistent UX and branding. Oversee website and app functionality (Project Noosphere), collaborating with developers to maintain optimal performance across devices. Implement and track SEO strategies to boost online visibility and organic traffic. Manage online reviews and feedback on platforms like Yelp, Google Reviews, and social media to uphold a positive brand reputation.

Content, Social & Email Marketing

Develop and execute social media strategies including content creation, scheduling, and community engagement across T? Homeopathics , Project Noosphere and Dr Paul Drouin brands. Create and manage email marketing campaigns, building subscriber lists, designing templates, and analyzing performance metrics. Produce diverse digital content aligned with brand goals to engage target audiences. Develop and manage workflow automations to ensure seamless synchronization between GoHighLevel (GHL) and Salesforce (SF). Ensure all contact databases are accurately captured, segmented, and updated across platforms to support targeted marketing campaigns and reporting. Monitor data flows and troubleshoot integration issues to maintain data integrity and consistent communication with prospects and customers. Collaborate with IT and marketing teams to optimize automation processes and improve campaign effectiveness through precise audience targeting.

Process Improvement & Documentation

Maintain and continuously improve SOPs, work instructions, and documentation to reflect evolving marketing processes. Support strategic platform projects and digital tools with positioning, onboarding flows, and campaign rollout planning. Conduct quarterly quality assurance reviews to ensure all documentation is accurate and up to date. Identify gaps and initiate creation or revision of documentation as needed.

Budget, Reporting, and Administration

Compile accurate monthly marketing reports using campaign and analytics data. Prepare and present comprehensive Monthly Marketing Reports including campaign activity, results, optimization plans, and new ideas. Maintain and update the Budget Tracker with real-time expense data. Conduct monthly expense reconciliations, ensuring completion by the 7th of each month. Submit the finalized budget to the Head of Marketing Operations for review and approval by the 10th of each month.

What You Bring

Proven ability to lead performance marketing campaigns from end to end. Strategic thinking paired with the ability to execute. Strong analytical mindset, you make decisions based on data, not guesswork. Experience interpreting KPIs, making optimization decisions, and reporting results. Deep familiarity with multi-channel digital ecosystems. You're proactive, resourceful, and thrive with ownership and autonomy.
Job Type: Freelance

Pay: $70,000.00-$100,000.00 per year

Application question(s):

How do you typically pull, interpret, and present marketing performance data? What tools do you use? Share an example where your reporting led to a major strategic shift or performance gain. Share an example of a landing page or conversion funnel you optimized. What was the original problem? What did you change (copy, layout, targeting, etc.)? What was the measurable result? Walk us through an email campaign or automation flow you've built. What tools did you use? What was the goal and how did you measure success? Describe how you've worked with developers, creatives, or external ad agencies to execute campaigns. How do you ensure alignment and results?
Work Location: Remote