Job Description

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Overview

We want YOU to amplify the 7-Eleven Canada brand internally and externally, create community programs on a local and national level, initiate earned media, brand engagement and referral - on a large scale own and humanize our awesome brand! Get people buzzing about 7-Eleven!
Responsibilities

• Identify brand-appropriate marketing and communications opportunities consistent with brand voice and positioning
• Create business plans to support ideas and present to senior leadership
• Develop plans and strategies to position 7-Eleven Canada as a choice employer.
• Create programs and communication campaigns and incentives that drive engagement, a 2-way dialogue between all team members that generate goodwill, buzz, and bring the team together.
• Ownership and drive of internal team Facebook page + Brand Linked In page.
• Lead PR and earned media activations for the brand. You are the business owner and can create as such.
• Lead & drive awareness of local community events and plans through top notch local listings pages content- submitted by the field team or generated through national programs.
• Lead existing/ propose new partnerships to drive brand awareness on a national and neighborhood
• Plan, brief and lead execution of campaigns, promotions, and Think Innovation!
• Measure campaign results and identify insights to drive strategies and plans to continually grow engagement
• Engage technology partners to drive efficient communication methods
• Build strong working relationships with cross-functional business partners and tools (including operations, merchandising, creative services, Digital, HR, public relations, finance, legal, social monitoring, VOC, YEXT) to facilitate the execution and analysis of communications initiatives.
• Create consumer and internal team research in collaboration with the HR and data team, including focus groups and online surveys, to measure employer, customer, consumer, and brand satisfaction.
• Plan and own internal communications budget, including monthly forecasting and accruals.
• Create, Innovate and Grow your portfolio while supporting our brand excellence.

Qualifications

Portfolio of creative and resourceful approaches to unique business challenges

• Ability in making brand-appropriate & business building strategic decisions
• Self-motivated with ability to take initiative and pursue opportunities along with working well independently and with a small team, project management skills and creativity a must
• Drive ownership and live by the Entrepreneur philosophy
• Degree: 5 - 7 years in a marketing and/or communications role
• Must have excellent communication and written skills
• Project lead experience - managing complex projects and budgets successfully.
• Marketing experience - from agency / creative briefs, to implementation and execution through media, instore, etc.
• Experience in social media tools and community
• Commitment to continual improvement and innovation ~ Pride in ownership!
• Ability to work within office and home environment while driving excellence and being awesome!

Why join 7-Eleven:

• Extended Health & Dental Benefits
• Paid vacation and time off including sick time
• Flexible working environment
• Group Retirement Savings Plan
• Employee Recognition
• Employee & Family Assistance Program
• Educational Reimbursement Program
• Career Advancement

7-Eleven Canada is an equal opportunity employer

7-Eleven