Job Description

What is the opportunity?
The Commercial Banking marketing team is seeking a passionate and experienced Marketing Manager to support the transformational growth across the RBC Commercial Banking business.
In this role you will work closely with a highly specialized cross-functional team of marketers and senior business partners to lead and implement marketing initiatives to drive acquisition, growth and retention. Additionally, this role will be responsible for ongoing campaign performance reporting that captures key learnings, ongoing optimization opportunities and future recommendations.
This person thrives in fast paced environments and is comfortable respectfully challenging the status quo. This marketer will display leadership across functional teams and have the ability to effortlessly navigate a highly matrixed organization to deliver results.
What will you do?

• Lead cross-functional working teams to develop critical operational communications to business clients and support the planning and development of targeted and mass acquisition campaigns
• Lead the development of communication strategy, effective creative & media briefs, evaluation and execution of plans, and stewardship of the brand across initiatives
• Align all parts of the communication mix to the communication strategy, ensuring a focus on client and business objectives, bringing strategic integration across go-to-market plans
• Collaborate with internal and external partners to drive integrated planning, oversee end-to-end campaign strategy/execution and reporting, and foster a test and learn approach on marketing campaigns
• Ensure disciplined KPI establishment, measurement and analyses to enable strategic conversations, and fuel insights and future marketing plans
• Employ continuous improvement mindset and identify opportunities and recommendations for improvement and growth within the overall strategy and initiatives.
• Oversee end-to-end management of internal and external marketing budgets, including monthly re-forecasting, tracking, reconciliation, stakeholder updates

What do you need to succeed?
Must-have

• University Degree; Marketing or Communications
• 5+ years of marketing experience; with at least 2+ years in a strategic capacity
• Metrics-driven and results-tracking mindset while executing across digital channels including database marketing, digital advertising, email campaigns and relationship marketing.
• Experience in development and delivery of business cases and creative briefs and managing creative process and timelines.
• Experience in developing and launching marketing initiatives, which may include social and content marketing strategies, evergreen campaigns and more
• Strong project and time management skills with the ability to prioritize multiple projects in a fast paced, deadline driven environment.
• Ability to lead and adapt in ambiguous and rapidly changing business environment situations and effectively influence outcomes/decisions

Nice-to-have

• Previous B2B marketing experience
• Self-starter who proactively brings ideas and optimization recommendations to the team
• Strong ability to work in a collaborative, supportive way in cross-functional teams and across the organization

What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills Brand Marketing, Communication, Communications Programs, Communications Strategy, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details
Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City: Toronto
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: WEALTH MANAGEMENT
Job Type: Regular
Pay Type: Salaried
Posted Date: 2025-09-10
Application Deadline: 2025-09-18
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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