With over 28 years of excellence in immigration consulting, Tianen Consulting Group Ltd. is one of Canada's most trusted names in the industry. Founded in 1997 and headquartered in Vancouver, BC, our firm is backed by a diverse team of licensed consultants, former visa officers, and certified accountants.
We have proudly helped thousands of families, professionals, and entrepreneurs realize their Canadian dream through a personalized, strategic, and results-driven approach. As we expand to meet the growing demand for Canadian immigration services, we are seeking a Marketing Manager who brings leadership, vision, and a proven record of driving growth in professional service industries.
Position Overview
We're looking for a hands-on, results-oriented Marketing Manager who understands how to build trust, generate quality leads, and position an immigration brand for long-term success. This role will lead our digital and offline marketing strategies, with a strong focus on the Chinese-speaking market both in Canada and abroad.
Key Responsibilities
Develop and execute a comprehensive marketing strategy aligned with business objectives and growth targets.
Lead content, digital marketing, and branding initiatives across WeChat, Xiaohongshu (RED), Douyin, YouTube, SEO/SEM, and email channels.
Manage and mentor an in-house team or contractors (content creators, editors, etc.).
Drive lead generation campaigns, client acquisition funnels, and community engagement for the Chinese-speaking audience.
Collaborate closely with the Sales and Consultant teams to align marketing efforts with client lifecycle and service offerings.
Analyze marketing data and KPIs to refine and improve campaigns.
Oversee event marketing, webinars, partnership promotions, and offline campaigns.
Ensure consistent brand messaging and positioning across all platforms.
Qualifications
5+ years of marketing experience, with at least 2 years in a managerial or leadership role.
Prior experience in immigration, international education, legal, financial, or professional services is strongly preferred.
Deep understanding of digital platforms in the Chinese market, including WeChat, Xiaohongshu, Douyin, and Baidu.
Experience with SEO, SEM, social media advertising, Google Ads, and analytics tools.
Exceptional communication skills in both English and Mandarin (written and verbal).
Strong project management, campaign execution, and budgeting skills.
Video production, webinar hosting, or public speaking experience is a plus.
A self-starter with high standards for execution, creativity, and brand integrity.
Benefit:
Extended Health Care
Dental Care
Vision Care
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