Job Description

At Murphy Hospitality Group we pride ourselves on a very high standard of quality service and products and it takes exceptional people to reach this higher level. We have an excellent employee training program and benefits package. We offer competitive wages and opportunities for advancement. Itxe2x80x99s all about the people!Marketing ManagerMurphy Hospitality Group has an exciting opportunity for a Marketing Manager to join our world-class team of marketing professionals. Based in our Charlottetown, PEI, Head Office, the Marketing Manager is focused on our MHG Hotels and Restaurant divisions. This leadership position is responsible for working closely with the Chief Marketing Officer to guide marketing business plans, strategies and communications. The Marketing Manager will work with MHGxe2x80x99s hotel and restaurant operational leaders to plan and execute marketing strategies.As the Marketing Manager, You Will

• Work with the Chief Marketing Officer to develop business plans, strategies and initiatives
• Provide leadership and expertise to manage and develop company brands, working with operational managers to plan and execute their marketing efforts
• Oversee project workflow; including communication with external stakeholders and internal team members key information from project initiation to completion and results
• Manage Digital Campaigns (e.g. Search Engine Optimization (SEO), Google Analytics, Tradable Bits, etc.) managing relationships with partners, reporting on web traffic, etc.
• Oversee Website builds and changes, including copywriting, managing requests, coordinating flow, making recommendations, collaborate with vendors and partners (e.g. Web developers)
• Oversee the development and maintenance of Newsletters including copywriting, managing content, managing the xe2x80x98user journeyxe2x80x99, etc.
• Oversee Influencer Campaigns and Events including the identification of potential partnerships, negotiate contracts, coordinate scheduling, etc.
• Providing direction for and collaborating with creative team (graphic designers, photographer/videographer, web developer, social media team)
• Aid in the planning and executing of company events and promotional campaigns
• Monitor, evaluate and report on marketing programs and promotions to assess results vs. desired outcomes

• Highly organized person capable of managing multiple priorities and deadlines
• Self-driven leader who is detail and results oriented
• Demonstrated passion for Marketing function
• Highly collaborative with exceptional interpersonal skills
• Passion for the hospitality industry with an understanding and commitment to MHGxe2x80x99s purpose of Creating Memorable Experiences
• Creative and innovative with the ability to think outside the box
• Adaptable and flexible with the ability to pivot and learn on the fly

• Demonstrated experience in marketing, including website and digital advertising
• Demonstrated experience in creative and technical writing
• Diploma/Degree in Marketing or equivalent combination of education and experience
• Previous hospitality experience considered an asset
• 5+ years' experience in a marketing role

• Competitive Base Salary
• RRSP Matching Retirement Savings Program
• Medical, Health and Dental benefits
• MHG Wellness Reimbursement & Fitness programs
• Growth and development opportunities
• Discounts at local shops and restaurants

Murphy Hospitality Group