Job Description

Product & Marketing Manager
Type: Remote | Full-Time
About Our Client
Our client is an innovative organization operating within the agricultural solutions space, focused on delivering high-quality, sustainability-driven products that support improved land and crop performance. With a strong commitment to science, integrity, and long-term growth, the organization combines strategic vision with operational excellence to compete in a global market.
This role offers the opportunity to play a key part in shaping brand strategy, driving market expansion, and supporting the launch and growth of differentiated products in a dynamic and evolving industry.
Key Responsibilities
As the Product & Marketing Manager, you will lead strategic marketing initiatives that strengthen brand positioning, drive growth, and support sales execution across domestic and international markets. Your responsibilities will include:

• Agency & Vendor Management:

o Oversee external marketing partners, ensuring clear direction, prioritization, accountability, and performance measurement.
o Evaluate and source new agency or vendor partners, managing proposals, budgets, scopes of work, timelines, and quality of deliverables.

• Strategic Marketing Leadership:

o Develop and execute annual and seasonal marketing plans aligned with product strategy, sales objectives, and early order programs.
o Translate product positioning into targeted campaigns for growers, retailers, and distributors, informed by market, competitor, and customer insights.

• Content Creation (Written & Digital):

o Create high-quality, credible content including sales collateral, product sheets, technical summaries, newsletters, email campaigns, and social media content.
o Develop website copy and landing pages that reinforce brand messaging and support lead generation.

• Digital Marketing & Analytics:

o Manage and optimize digital channels including website updates, SEO, analytics, paid digital campaigns, and social platforms.
o Build and refine measurable lead-generation funnels that support field sales and distributor engagement using performance data.

• Sales Enablement & Internal Support:

o Partner with sales teams to deliver tools such as presentations, product comparison sheets, and regional campaign kits.
o Oversee trade show participation, booth assets, promotional materials, customer events, and the marketing calendar to ensure timely delivery.

• Relationship Building & Industry Networking:

o Cultivate relationships with agriculture influencers, retail networks, media outlets, editorial channels, and association groups.
o Identify and develop strategic partnerships that enhance brand visibility, credibility, and market presence.
Qualifications
To succeed in this role, candidates should demonstrate the following:

• Education & Experience:

o 5+ years of progressive marketing experience, ideally within agriculture or a related industry.
o Proven success in both strategic marketing leadership and hands-on content development.

• Technical Skills:

o Proficiency with digital marketing tools including Google Analytics, SEO platforms, and Meta or LinkedIn Ad Manager.
o Experience managing creative agencies, freelancers, and external digital vendors.

• Key Competencies:

o Strong writing, editing, and communication skills with exceptional attention to detail.
o Highly organized, self-directed, and capable of managing multiple projects simultaneously in a fast-paced environment.
Preferred Assets:
o Familiarity with soil health, biostimulants, or agricultural input categories.
o Experience with Adobe Creative Suite and/or Canva.
o CRM exposure (e.g., Acumatica, Salesforce, or equivalent).
o Established relationships within agricultural media, distribution, or influencer networks.
o Background in a high-growth or entrepreneurial environment.
Apply Today
Quote Job Reference #82362 Submit your resume directly to Kevin Pedersen via email at No cover letter, please.
About Us
Executrade is one of Western Canada's most comprehensive full-service recruitment firms, with over 50 years of expertise in connecting talented professionals with leading organizations. We are proud to apply principles of diversity, equity, and inclusion in all our recruitment practices, ensuring equal opportunities for all candidates. Our commitment to these values enables us to match organizations with a diverse range of top talent, fostering workplace cultures that thrive on innovation, collaboration, and respect. In accordance with Canadian immigration laws, priority will be given to Canadian citizens and permanent residents. Learn more: www.cic.gc.ca.

Skills Required