Job Description

What is the opportunity?
Avion Rewards is at the core of RBC's client strategy, recognized by over two-thirds of Canadians as a leading loyalty brand. We are building one of the largest loyalty ecosystems in the country -- and we are seeking a highly skilled, passionate, and organized Marketing Manager to join our Avion Rewards Marketing team, focusing on the Travel Rewards portfolio. The successful candidate will be responsible for developing and executing marketing plans, analyzing campaign performance, and identifying opportunities to drive engagement and revenue growth for our travel business.
What you will do:

• Annual Planning: Build annual marketing plans for Avion Rewards Travel that align business objectives, client needs, and brand strategy. Lead the travel team in establishing an annual travel merchandising calendar and promotion across internal and external channels.
• Strategic Alignment: Translate business partner goals into clear marketing priorities, KPIs, and campaign roadmaps.
• Campaign Development: Lead the design and execution of integrated campaigns (including landing pages, emails, and paid media) that drive measurable outcomes.
• Partner Management: Act as the marketing lead with key travel partners, managing relationships, presenting plans and ensuring joint accountability.
• Performance Tracking: Monitor KPIs (traffic, gross booking volumes, CAC) optimize plans, and deliver results against targets.
• Collaboration: Build trusted and collaborative relationships with internal and external partners to build an environment of transparency and drive efficiency in execution
• Innovation: Analyze customer behavior and trends to inform marketing strategies and identify opportunities to drive engagement , revenue growth, and identify new opportunities to promote Avion Rewards travel and optimize existing channels

What Do You Need to Succeed
Must Have:

• 2-3 years of experience in marketing, ideally in brand, loyalty, or travel.
• Strong strategic thinking and analytical skills with a track record of delivering results.
• Strong attention to detail and organizational skills, with ability to prioritize tasks and manage multiple projects and stakeholders simultaneously
• Experience managing cross-channel campaigns.
• Excellent communication and collaboration skills, with the ability to influence across teams.
• Experience in financial services or consumer loyalty marketing.

Nice to have:

• Experience in digital-first campaign design, paid media and performance marketing.
• Familiarity with loyalty program operations (offers, redemption, points conversion).
• Strong knowledge of marketing principles, including segmentation, targeting, positioning, and the marketing funnel
• Ability to think creatively and develop innovative marketing solutions

What's in it for you
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Opportunity to shape the future of one of Canada's most recognized loyalty brands.
• Exposure to high-visibility projects with national reach.
• Collaborative team culture with strong executive sponsorship.
• Career growth and learning opportunities at Canada's largest bank.

Job Skills Branding, Brand Marketing, Business Reporting, Customer Loyalty, Detail-Oriented, Key Performance Indicators (KPI), Marketing, Marketing Campaigns, Marketing Planning, Market Segmentation, Travel Business, Travel Industry
Additional Job Details
Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City: Toronto
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: HUMAN RESOURCES & BMCC
Job Type: Regular
Pay Type: Salaried
Posted Date: 2025-09-26
Application Deadline: 2025-10-10
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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