Job Description

LOCATION: Toronto, ON

POSITION TYPE: Regular Full-time (37.5 hours/week)

POSTING CLOSING DATE: Open until filled

Interested in working with an amazing team that really cares? Then you should join Lumenus! At Lumenus we illuminate a seamless pathway to optimal wellbeing for our clients. As one of the largest mental health agencies in Ontario, we offer a broad range of high-quality mental health, developmental and community services for infants, children, youth, individuals, and families across Toronto. We are a passionate, dynamic and growing agency. We offer a competitive salary, employer paid benefits, ongoing training, and career development opportunities!

Lumenus Community Services is committed to diversity, equity and inclusion. We value a recruitment and selection process that is inclusive and barrier-free and we encourage applications from all individuals including, but not limited to, all cultures, religions, racialized communities, abilities, sexual orientations, and gender identities and expressions.

Lumenus Autism Core Clinical Services

offers ABA-based behavioural services and speech and language services that are designed to address the unique needs of children with Autism aged 2-14 years. We offer personalized programs in a natural school environment at our Etobicoke (65 Hartsdale Drive) and North York (155 McNicoll Avenue) locations.Lumenus Autism Core Clinical Services is a fee-for-service offering within a not-for-profit organization, Lumenus Community Services. Lumenus Community Services provides mental health, developmental and community-based services for children, youth, adults and their families.



The Marketing Manager position for Autism Core Clinical Services will be responsible for creating and executing a range of marketing and communication functions including acquisition of new customers, engagement and content strategy, website optimization, internal and external partnerships and events. This role requires a blend of strategic thinking, creativity, and execution to drive brand visibility, customer growth, and long-term retention of clients. The Marketing Manager will work closely with the Senior Director overseeing Autism Core Clinical Services, Autism management team (Senior Director overseeing Autism Funded programs, Autism Clinical leadership, Autism Intake Manager), Lumenus Marketing Director, Lumenus Senior Director of Fund Development to formulate and execute the Autism Core Clinical Services marketing strategy. The Marketing Manager will report to the Senior Director overseeing Autism Core Clinical Services.

ACCOUNTABILITIES:

To develop and execute outreach strategies to expand service reach and meet client acquisition, retention and revenue targets.

Acq

uisition Strategy

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Develop and implement data-driven customer acquisition campaigns across digital and traditional channels (e.g. paid media, SEO, SEM, social, emails, partnerships, events, etc)

Manage marketing funnels to optimize conversion rates and customer acquisition costs (CAC)

Collaborates with Client/Clinical management and Senior Director to align acquisition efforts with business goals and revenue targets

Ensure client acquisition, client retention, occupancy and revenue targets for Autism Core Clinical Services

Engagement Strategy

Design and execute engagement strategy to deepen customer relationships, drive retention and maximize lifetime value

Lead content strategy and digital engagement to promote autism services

Oversee customer journey mapping and implement personalized content and outreach strategies

Coordinate with Intake, Clinical teams, and Lumenus Marketing to ensure messaging consistency and audience relevance

Leverage marketing platforms/tools to track user behavior and optimize communications

Website and

Digital Experience

Own the strategy, content, and performance of the Autism Services website as a key conversion and brand asset

Maintain autism website and ensure accuracy and accessibility.

Work with Lumenus teams and external partners to ensure the site is optimized for UX, performance and visibility

Maintain and improve landing pages to support marketing campaigns and audience segments

Monitor website analytics and user behavior to inform updates and enhancements

Internal and

External Partnerships

Collaborate cross-functionally with internal stakeholders to gain insights and develop an internal strategy for customer acquisition and program synergies/alignment

Build and manage relationships with external partners such as schools, pediatricians, community centres, and other agencies to develop a funnel for customer acquisition

Identify co-marketing opportunities and strategic alliances that expand brand reach and drive qualified traffic or leads.

Key Performance Indicators (KPIs)

Responsible for identifying, tracking, and optimizing key performance metrics that demonstrate the effectiveness of marketing initiatives. These KPIs will be used to guide strategic decisions and ensure alignment with organizational goals.

Establish and maintain a comprehensive set of KPIs to measure marketing performance, including but not limited to website performance, lead generation and conversion, awareness and engagement metrics, Customer Acquisition Cost (CAC) and Return on Marketing Investment metrics.

Develop and implement a standardized reporting framework to monitor and analyze marketing data across channels.

Provide actionable insights and recommendations based on performance trends to refine marketing strategies.

Present regular performance reports to the Senior Director and Core Clinical Team, highlighting progress against targets and opportunities for improvement.

Leadership and Management

Contribute to Autism and organizational leadership and management functions.

Supervise direct report(s) and oversee professional development, and performance management are all aligned with clinical program and organizational goals

Support multidisciplinary collaboration

Promote continuous learning and professional growth within the team.

Participate in and contributes to self-directed learning to ensure relevant professional practice.

QUALIFICATIONS & EXPERIENCE:

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Degree in Marketing, Communications or a related field; MBA is a plus

3+ years of experience in marketing with a focus on digital acquisition, customer engagement and website optimization

Ideal to have knowledge or experience with Autism Spectrum Disorders (ASD)

Proven track record of managing integrated marketing campaigns with measurable resulting external vendors

Strong analytical skills with experience using marketing and web analytics tools (e.g. Google Analytics, HubSpots, Meta Ads, Mail Chimp, etc.)

Proficiency in Microsoft Office 365, CRM, Canva/Adobe

Excellent written and verbal communication skills

Excellent interpersonal, conflict resolution, and administrative skills

Demonstrates the ability to engage in respectful interactions with others and address situations in ways that respect diverse backgrounds and lived experiences

Strong project management skills and the ability to juggle multiple priorities

Collaborative mindset with experience working in cross-functional teams and managing external vendors

Thrives in an environment where independent judgement and self-direction are essential

Must have a strong work ethic, that includes but is not limited to: Integrity, Accountability, Punctuality, Regular and consistent attendance

Nice to have:


Experience in growth-stage or mission driven organizations

Familiarity with A/B testing, conversion rate optimization (CRO), and UX best practices

Knowledge of partner marketing and brand collaboration

ADDITIONAL REQUIREMENTS:

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Satisfactory clearance under the Vulnerable Sector Screening process

Ability to work evenings and Saturdays as required by program and client need

Flexibility to work in-person across program sites when needed

Adheres to Lumenus HR 524 - Remote Work Policy

TO APPLY: Interested applicants are invited to visit our website at

https://lumenus.ca/careers/

and submit their cover letter and resume through our Career Centre for immediate consideration, open until filled.

We ask applicants to make any accommodation requests for the interview or selection process known in advance by contacting the Human Resources Department. Human Resources will work together with the hiring committee to arrange reasonable and appropriate accommodation for the selection process which will enable you to be assessed in a fair and equitable manner.

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