Marketing Lead, Ecosystem Go To Market

Toronto, ON, Canada

Job Description

Intuit is on a mission to become an AI powered all-in one business platform that helps solve some of the biggest challenges small businesses face: getting paid, running payroll and finding new customers. This role will be crucial in driving the adoption of these services amongst both prospects and existing customers across a number of segments and channels.
Responsibilities

  • Develop GTM plans for key ecosystem offerings including defining the audience, content development and establishing overall campaign objectives
  • Leverage deep customer/product insights & competitive intelligence to inform GTM plans
  • Partner closely with across Web, Performance, Partner, Lifecycle and Sales teams to build out tactical channel plans to deliver against strategic plan aligned to commercial goals
  • Own 1 year business outcomes including annual/quarterly forecasting, weekly results tracking including root cause analysis
  • Clearly communicate commercial performance to key stakeholders including leadership and make recommendations on performance optimization
Qualifications
  • 5+ years of business experience, including expertise in go-to-market, supporting complex marketing strategy development and cross-functional execution
  • Customer focused: tenacious about peeling the layers to understand customer behaviours, barriers, and beliefs and passionate about delighting customers at every touch point
  • Strong strategic and storytelling skills with a bias for action to create customer benefit and drive business results
  • Analytical and problem-solving orientation, with the ability to analyze multiple data sources, develop big insights and make recommendations to unlock growth opportunities
  • Demonstrated high levels of ownership, responsibility, initiative, and the desire to drive significant measurable performance results
  • Ability to manage multiple complex projects, stakeholders, and competing priorities
  • High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions
  • Ability to deal with ambiguity and rapidly changing (and growing) priorities
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Skills Required

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Job Detail

  • Job Id
    JD2943337
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned