Job Description

Pathway Communications is a leader in information technology solutions and counts some of Canada\'s best brands as its clients. We are looking for a competent, energetic, and engaging Marketing Coordinator who will play a critical role in expanding Pathway\xe2\x80\x99s brand visibility by advertising and promoting its products and services.



As Marketing Coordinator, you will be an integral part of the marketing and sales team and will play a vital role in the company\xe2\x80\x99s growth and success. You will design and execute marketing campaigns, assist in developing marketing collaterals, undertake high-value social media activities, create innovative marketing content, and produce insightful performance reports to support sales efforts.

Responsibilities

• Assist in creating compelling marketing collateral and digital sales assets.
• Conducting market research to locate new customers and monitor competitors.
• Work with the sales department to create a strong lead generation campaign .
• Monitor and manage social media content and activities to increase brand visibility and value.
• Create content for various marketing campaigns, newsletters, presentations and blogs.
• Using HubSpot, create email templates, access management, maintain folders and reports
• Organize events or company participation in conferences to boost interest in its products and services.
• Analyze sales statistics and using them to report to the success of marketing campaigns & products.
• Manage external partners and vendors for design, print and copy services
• Present ideas to help promote the brand or campaign in new ways

• A graduate degree, diploma, or certificate in marketing
• At least 3 years\xe2\x80\x99 hands-on marketing experience in an IT or technology company
• Knowledge of technical IT concepts and terminology
• Successful social media and web related marketing work
• Must have used marketing automation tools like HubSpot
• Excellent written English language skills are vital
• Ability to manage multiple priorities to deliver results on deadline
• Team player with excellent interpersonal skills

• Excellent verbal and written communication skills
• Proficient in Google Product Suite (Gmail, Drive, Docs, Sheets, Slides, etc.)
• Familiar with Adobe Creative Suite, Zoom Info, Facebook Ad Manager, Google Ad Words, HubSpot, and digital marketing
• Experience using Canva to make creatives for communication initiatives
• Possesses a thorough understanding of a range of marketing techniques, such as digital marketing and social media marketing.
• Understanding of products and services the company sells and their industry
• Ability to handle stressful, client-sensitive matters with equanimity and professionalism
• Knowledge of search engine optimization, email marketing, lead generation and other digital marketing methods
• Enjoys working with people in a fast paced, changing, work environment
• Well organized; capable of meeting deadlines without direction

• Excellent opportunities to learn new skills
• A rewarding and fulfilling work environment
• Healthy work-life balance

• If you are a self-leader with an entrepreneurial spirit, endless drive, and a passion for marketing, we want to hear from you. Please submit your resume with subject: \xe2\x80\x9cMarketing Coordinator", with details of relevant work experience and why you feel you are a good candidate for this position.
• We thank all candidates, but only those selected for an interview will be contacted. We are not accepting calls from Recruiters currently.
• Disclaimer: Please note that this document is intended to provide an overview of job accountabilities and does not necessarily list all tasks related to the job.
• The Pathway Group is an equal opportunity employer and is committed to providing equal treatment with respect to employment without discrimination because of race, ancestry, place of origin, citizenship, creed, sex, sexual orientation, age, marital status, family status, disability, color, or ethnic origin as required by the Ontario Human Rights Code. If accommodation is required, please mention in the application.
• Job Type: Full-time, Permanent (Temporary hybrid)
• Compensation is commensurate with candidate qualifications.
• Location: Markham, ON, Canada

• Applicant should be vaccinated fully (at least 2 doses).
• Applicants who are authorized to work in Canada and are currently in residing in Canada can only apply for this job.

Pathway Communications