Take responsibility for organic and performance marketing plan, strategy, and team - Identify and plan differentiated and impactful marketing strategies/materials - Build, manage, and coach a high-performing marketing team.
-Drive the implementation of marketing campaigns that meet business objectives of bringing new invested users and retaining them.
-Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
-Work closely with the Sales Department to align Sales and Marketing Strategies. Manage Marketing Budget Expenditure.
-Maintain Brand standards and ensure compliance across all marketing and communication channels
-Identify competitors and evaluate their strategies and positioning and devise counter-strategies.
-Use relevant tools to measure the performance of the campaigns - Work closely on PR and influencer marketing Skills and Expertise.
-SME in the education field - Strong understanding of digital and social platforms, as well as their use within marketing.
-Proven ability to work cross-team and synthesize feedback and input from marketing, product management, sales, market research, and internal and external partners.
-Ability to manage multiple projects at one time to make aggressive deadlines.
-Can distill marketing challenges and business goals down into focused creative briefs.
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