OVERVIEW:
We are seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive our brand's growth.
DUTIES:
Developing and implementing a marketing strategy to drive thebusiness forward
Analysing key marketing performance metrics and providing marketresearch, forecasts, competitor analyses, campaign results and consumertrends
Adjusting the marketing plan in light of the above and formulatingunique insights to better understand the consumer and contribute towardsthe overall business strategy
Providing tools and materials for the effective functioning of the salesteam
Advising on the development of the corporate brand
Identifying new business opportunities and providing actionable plansto the marketing department and sales teams, ensuring the continuousimprovement of the company's marketing efforts
Overseeing the management of annual marketing budgets
Building strong relationships with managers across the business
Delivering an overview of all marketing activities aiming to driveawareness and sales - ranging from digital, print, media and social mediato market research and direct marketing
Overseeing coordination with external agencies
Providing development opportunities and guidance for the marketingteam and marketing manager on work priorities, budgets, and resources
REQUIREMENTS:
A successful marketing director will be a strategic thinker, creative withexcellent analytical skills and exceptional leadership ability andextensive knowledge of the Fintech sector.
Interpersonal skills - providing strong leadership and demonstrating the company's values and leadership behaviour framework
Innovative and results-driven - promoting a culture of high performance with a focus on successful outcomes
Proven project management success and extensive knowledge of all aspects of marketing
The ability to develop strong relationships and work closely with your team, other departments and with external multi-disciplinary teams
A good communicator with the confidence to provide expert professional advice
Technical skills - an understanding of content writing and creation,customer relationship management (CRM), social media marketing,search engine optimisation (SEO), public relations, email marketing, pay-per-click (PPC) advertising and automation
Analytical skills - the ability to analyse and review marketing metrics and trends to identify opportunities and threats
Agile and calm under pressure - able to adapt to a challenging environment where change is frequent and unpredictable
A business qualification - BSc/BA/MSc/MA in business management,marketing, advertising, or a relevant field.
EDUCATION:
A bachelor's degree with a major in Business field.
Experience Over 5 years of management and marketingexperience in the FinTech industry.
This position requires 50%traveling.
Job Type: Full-time
Pay: $116,000.00 per year
Additional pay:
Bonus pay
Benefits:
Dental care
Extended health care
Paid time off
Schedule:
Day shift
Monday to Friday
Weekends as needed
Work Location: In person
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