Job Description

Job Overview

We are seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will have a strong background in digital marketing and e-commerce, with a passion for driving brand awareness and sales growth. This role requires a blend of creativity and analytical skills to develop effective marketing strategies that resonate with our target audience. You will be responsible for managing various marketing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to ensure alignment with business objectives.

Responsibilities

Develop and execute comprehensive marketing strategies to enhance brand visibility and drive customer engagement. Conduct thorough market research to identify trends, customer needs, and competitive landscape. Manage e-commerce initiatives, including product listings, promotions, and online sales strategies. Optimize website content for SEO to improve organic search rankings and increase traffic. Create and manage Facebook advertising campaigns to reach target demographics effectively. Utilize Google Analytics and Google AdWords to track campaign performance and make data-driven decisions. Collaborate with the product management team to ensure alignment between marketing efforts and product offerings. Design visually appealing marketing materials using Adobe Creative Suite. Implement email marketing campaigns to nurture leads and retain customers. Maintain the company website using WordPress, ensuring content is up-to-date and engaging. Monitor budgets for marketing initiatives, ensuring effective allocation of resources.

Requirements

Proven experience in digital marketing, particularly in e-commerce environments. Strong understanding of SEO principles and best practices. Proficiency in Google Analytics, Google AdWords, and social media advertising platforms. Familiarity with HTML for basic website updates is preferred. Experience with budgeting for marketing campaigns. Excellent research skills to inform marketing strategies. Strong analytical skills to evaluate campaign performance metrics effectively. Proficiency in Adobe Creative Suite for creating compelling visual content. Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. Exceptional communication skills, both written and verbal. Join us as we strive to elevate our brand presence in the market. If you are passionate about marketing and eager to make an impact, we encourage you to apply!
Job Types: Casual, Freelance

Pay: $18.00-$25.00 per hour

Expected hours: 10 - 20 per week

Benefits:

Casual dress Flexible schedule Profit sharing Work from home
Language:

English (required) French (preferred)
Licence/Certification:

Driving Licence (required)
Willingness to travel:

75% (required)
Work Location: Hybrid remote in Gatineau, QC J9H 1C5