Job Description

Overview

We are seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive our brand's growth and visibility. The ideal candidate will possess a deep understanding of digital marketing strategies, e-commerce, and analytics, with a proven track record in developing successful marketing campaigns. This role requires strong leadership skills, creativity, and the ability to analyze market trends to enhance our marketing efforts.

Responsibilities

Develop and implement comprehensive marketing strategies that align with company goals and objectives. Oversee all aspects of digital marketing including SEO, email marketing, social media advertising (particularly Facebook Advertising), and content creation. Manage the e-commerce platform to optimize sales performance and customer engagement. Conduct thorough market research to identify trends, opportunities, and competitive landscape. Utilize Google Analytics and Google AdWords to track campaign performance and make data-driven decisions. Collaborate with product management teams to ensure alignment between product offerings and marketing initiatives. Create engaging content using Adobe Creative Suite for various platforms including WordPress sites. Prepare and manage the marketing budget while ensuring efficient allocation of resources. Lead a team of marketers, providing mentorship, guidance, and performance evaluations. Analyze campaign results and prepare reports to communicate insights to stakeholders.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred. Proven experience in a senior marketing role with a focus on digital marketing strategies. Strong knowledge of e-commerce platforms and best practices in online sales. Proficiency in SEO techniques and analytics tools such as Google Analytics. Experience with Facebook Advertising, email marketing campaigns, and budgeting processes. Familiarity with HTML for website management is a plus. Excellent research skills with the ability to analyze data effectively. Strong leadership qualities with excellent communication skills to collaborate across departments. Creative thinker with the ability to innovate in a fast-paced environment. Join us as we continue to grow our brand presence in the market!
Job Types: Full-time, Part-time, Fixed term contract, Freelance

Pay: From $35.00 per hour

Work Location: Hybrid remote in St. catharines, ON