Job Description

Are you interested in being a part of an exciting journey to join the team of engaging and capable marketing colleagues at LEGO Canada to develop our brand and engage diverse audiences, while being a member of the Americas Marketing Leadership Team?

Bring your marketing and business expertise to pave the way to further improve brand equity, grow the business and reach more kids and adult fans in Canada!

Core Responsibilities

People & Team Development: embed and sustain a culture of collaboration & motivation within an impactful Canada marketing team. Support team capability building and talent development through targeted development plans, feedback and ongoing coaching. Upskill the team in OESP and digital marketing.

Leading a team of 7 employees across brand management, Retail and Trade marketing, brand relations and events.

Deliver strong brand and product demand to support achieving/exceeding the consumer sales target in Canada through best-in-class consumer marketing, partnerships and innovation.

Demonstrates strong leadership and collaboration across functions within the Business Unit and the Leadership Team to implement flawless end-to-end business planning and execution. Be an influencer and collaborator with Regional Marketing team to drive value.

Activate the Global marketing tool box with local consumer insights, shopper knowledge and market knowledge.

Planning & Execution of Canada\xe2\x80\x99s Marketing Strategy: delivery of market share and active consumer objectives through marketing activation that uniquely resonates with Canadian consumers & shoppers, while consistent with the global brand framework, and the Americas commercial plan.

Improve equity, awareness and desire for the LEGO\xc2\xae brand in Canada growing advocacy, engagement and lifetime value.

Create an agile marketing culture that acts on insights and responds fast to changing market dynamics.

Oversees the P&L for the department: budgets & manages Marketing expenses in line with targets and trackable return on investment.

Play your part in our team succeeding

The Marketing Department at is a dynamic and innovative team responsible for LEGO Canada\xe2\x80\x99s marketing strategy development, campaign planning and execution across consumer, trade and in-store marketing, with the aim to strengthen LEGO brand equity, consumer penetration and to drive business growth.

As the Marketing Director, you will play a crucial part in the Americas Marketing Leadership Team, embracing collaboration with internal and external partners, which are mainly Regional and Global Marketing teams as well as customers and agency partners. As part of the Canada Leadership Team, you will collaborate closely with cross-functional teams such as Sales, Operations, and LEGO Retail to align marketing efforts with overall business objectives, including a specific focus on developing and driving an Owned, Earned, Shared and Paid (OESP) Marketing Strategy for LEGO Canada. By applying your expertise, you will amplify the LEGO brand messaging across various channels, enhance brand exposure, and drive active consumer base growth.

You\xe2\x80\x99ll lead a team of 7 experienced marketers, contributing to the company\'s success in inspiring creativity, imagination, and the joy of building in children and adults alike. By effectively connecting the LEGO brand with its target audience, including newcomers to Canada, you will play a vital role in fostering a strong and lasting relationship between the organization and its customers.

Do you have what it takes?

Minimum 8 years of marketing experience and strong track record on business performance and significant people and team leadership experience within the Marketing function. A demonstrable track record of contributing to the growth of a high profile, brand-led consumer goods company.

Highly skilled in Digital Marketing and eCommerce, agency management, Marketing optimization and enhancing owned, earned and shared opportunities.

Proven success in leading and developing a team. The candidate will be an inspiring, energetic leader who has a passion for brands and leads by example.

Strong track record in driving meaningful innovation. Has demonstrated a willingness to take calculated risks and agility in responding to the changing external landscape.

A commercial mindset, should be persistent, self-motivated and highly driven, with a can-do mentality.

Have a strong passion for working across functions (sales, marketing, operations and leadership teams). Able to embrace matrix organization set-up.

Experience in Brand Marketing and agency management

Proficiency in Trade Marketing and in-store execution

Working knowledge of driving brand engagement through PR and events

Budget and P&L management experience

Experience in Public Relations and amplifying brands through partnerships and external opportunities preferred

Fluency in French a plus!

Hybrid working model

Our workplace enables our LEGO\xc2\xae colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-SW2

#LI-Hybrid

What\xe2\x80\x99s in it for you?

Here are some of what to expect:

Family Care Leave \xe2\x80\x93 We offer enhanced paid leave options for those important times.

Insurances \xe2\x80\x93 All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness \xe2\x80\x93 We want you to be your best self, so you\'ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

Colleague Discount \xe2\x80\x93 We know you\'ll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus \xe2\x80\x93 We do our best work to succeed together. When goals are reached and if eligible, you\'ll be rewarded through our bonus scheme.

Your workplace \xe2\x80\x93 When you join the team you\'ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model \'Best of Both\', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children\xe2\x80\x99s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children\xe2\x80\x99s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO\xc2\xae team today.

Lego