Job Description

On target income (OTI) is composed of your base salary + commission/bonus structure. OTI is a forecast of your potential earnings for the role.

Our client is a $6B software company who has consistently delivered remarkable returns to its shareholders and compounded its share price at
35%. The organization is founded by one of Canada\'s best capital investors who has successfully expanded their company portfolio to now own more than 800 software vendors.

About the role: Marketing & Demand Generation Manager
This role offers a fantastic greenfield opportunity for someone to come in as the first marketer in a division and own the creation, execution, and growth of the marketing and demand generation engine with the goal of building a team for them to oversee.

• Develop and execute a comprehensive marketing strategy aligned with the company\'s overall business objectives to drive new account acquisition and increase market share
• Design and implement multi-channel marketing campaigns to generate leads and drive demand by using various tactics including ABM, email marketing, content marketing, webinars, and social media
• Work closely and support a team of 8 Enterprise Account Executives focused on acquisition
• Build a funnel of high-quality leads and increase online engagement with potential customers
• Create interesting and compelling content that addresses the pain points and needs of the targeted audience
• Work with external vendors and partners to manage digital marketing efforts including SEO, PPC advertising, and other online strategies to enhance the company\'s online visibility
• Leverage internal tech stack to create effective reporting systems for marketing efforts to be measured and tracked effectively
• Analyze campaign performance to make data-driven decisions to optimize campaign performance and ROI
• Note: this role is a hybrid role that will require you to work out of an office in downtown Toronto 2x per week

Compensation

• Strong base salary + bonus
• Comprehensive benefits
• Vacation
• Fantastic advancement opportunities and the ability to grow a team

About you

• 2+ years of B2B SaaS marketing experience
• You demonstrate strong leadership potential
• Described as entrepreneurial / trail-blazer + Thrives in an environment that requires them to build from the ground up + Roll-up their sleeves mindset
• You\'re a numbers-driven person and use data and metrics to optimize and improve marketing efforts

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