Job Description

Job Overview:

As a Marketing Data Analyst at Valley Fiber, you will play a key role in unlocking the value of our customer and campaign data to drive smarter marketing decisions. You'll be responsible for gathering, analyzing, and interpreting marketing performance data across multiple channels, enabling the Marketing team to optimize targeting, increase customer engagement, and improve retention and revenue outcomes. This position requires a curious and detail-oriented mindset, a strong grasp of analytics tools, and a passion for translating data into actionable insights.


Key Responsibilities:

Data Analysis & Reporting:

o Analyze marketing campaigns and customer behavior to identify trends, performance metrics, and opportunities for improvement.

o Create dashboards and automated reports for key stakeholders, providing timely insights on campaign ROI, segmentation effectiveness, churn risk, and upsell opportunities.


Segmentation & Targeting:

o Support audience segmentation strategies to ensure campaigns are reaching the right customers with the right message at the right time.

o Collaborate with CRM, Product, and Sales teams to define and extract customer lists for targeted initiatives.


Customer Insights:

o Use data to uncover insights into customer behavior, preferences, and lifecycle stages.

o Translate findings into clear recommendations that support product offers, pricing strategies, and marketing campaigns.


Test & Learn Programs:

o Design and track A/B tests to measure the effectiveness of offers, creative, and channel performance.

o Provide pre- and post-campaign analysis, measuring impact and making optimization suggestions.


Marketing Attribution & ROI:

o Develop attribution models to understand how marketing touchpoints contribute to conversions and revenue.

o Partner with finance and leadership to quantify marketing impact and guide investment decisions.


Tool & Data Stewardship:

o Work with internal teams to ensure data accuracy, consistency, and accessibility across platforms.

o Recommend enhancements to analytics tools, data pipelines, and CRM systems.


Qualifications:

Bachelor's degree in Data Science, Marketing Analytics, Statistics, Business, or related field. 3+ years of experience in a marketing or business analyst role, preferably within telecom, subscription-based services, or high-growth industries. Advanced skills in Excel, SQL, and BI platforms (e.g., Power BI, Tableau, or Scorecard). Proficiency with data from CRM platforms (e.g., Salesforce, HubSpot) and marketing tools (e.g., Google Analytics, Meta Ads Manager, Brevo). Solid understanding of campaign performance metrics, customer segmentation, and retention KPIs. Ability to present complex data in a clear, visual, and compelling way to non-technical audiences.
Key Skills:

Analytical and detail-oriented with a strong problem-solving mindset Ability to translate raw data into actionable marketing insights Strong understanding of customer lifecycle and campaign measurement Effective communicator, both written and verbal Proactive collaborator across departments Highly organized, self-motivated, and results-driven
What We Offer:

At Valley Fiber, we believe in working hard and celebrating wins. You'll be part of a growing team that's reshaping connectivity in Manitoba with industry-leading dedicated fiber services. Enjoy competitive compensation, flexible working arrangements, and opportunities to make a meaningful impact in your community.


We thank all those who apply, however only those selected for further consideration will be contacted. Please submit your resume to hr@valleyfiber.ca.


Valley Fiber does not discriminate against individuals who have a disability or based on their culture, nationality, ethnicity, gender, or religion. Valley Fiber strongly encourages individuals from minority-groups to apply and is willing to reasonably accommodate where possible. At Valley Fiber, we are committed to creating a diverse, inclusive, and accessible workplace where every employee is valued and empowered. We believe diversity drives innovation and enhances our services to the community. Our culture is built on mutual respect, ensuring all team members--regardless of background or ability--have the support to succeed. Together, we are building a workplace where everyone can thrive.