Our client is a leading manufacturer of high-quality interior finish products which they sell through specialty B2B distribution. On their behalf, we are currently seeking an experienced Marketing & Creative Manager to join their head office team in Markham. The ideal candidate will have a proven track record of developing and executing successful creative and online projects in a high-growth, B2B environment.
Responsibilities:
Execute marketing projects and strategies to achieve overall business objectives
Work closely with sales leadership and product management teams to support new product launches, sales promotions and category refreshes.
Work with the Product Management to build stories for the brand and support/promote new product launches
Assist the brand to become the visual leader in product color offering and style
Act as the creative go-to expert for all existing and future private label customers as they refine selection and options
Events management lead - spearhead tradeshow participation including booth design, collateral development, display execution and participate in the show as marketing subject matter expert on site
Develop an online presence and strategy to enhance social media and advertising campaigns across various channels, including social media, email marketing, website, and online advertising
Monitor and report on the effectiveness of marketing campaigns
Manage the day-to-day activities of 1 direct report; Marketing Coordinator
With senior leadership, develop and manage the marketing budget.
Conduct market research to identify industry trends and opportunities
Manage relationships with external vendors, such as graphic designers, marketing agencies and printers.
Requirements:
Completed post-secondary education; college or university diploma, degree or similar
3+ years of experience in a marketing supervisory/lead or manager role
Prior work experience working within a B2B, Consumer Product environment
Graphic design and creative content development experience
Experience working/maintaining/creating a Shopify website and apps
Google analytics
Experience working with adobe illustrator, photoshop, premier Pro, Indesign
Familiar with Mac OS
Excellent communication and leadership skills
Ability to think creatively and strategically, as well as execute the more day-to-day functions of the role.
If you are an experienced Marketing Manager with a passion for interior finishes and a desire to lead a team, we encourage you to apply for this exciting opportunity. We offer competitive compensation packages, benefits, and a dynamic work environment.