Job Description

Purpose of the roleThe Marketing Copywriter is responsible for writing and revising content for advertising communications. Working in a creative and dynamic environment, the role of the Copywriter is to complete the writing assignments that are given to support the execution of La Vie en Rose\'s brand campaigns and promotions. In collaboration with the marketing strategy team members, the Copywriter will ensure the accuracy and alignment with the seasonal concepts created in the communications produced by the various teams. Additionally, the Copywriter will provide support to other teams by answering their questions. A master of words and language, the Copywriter is skilled in communication, editing, and proofreading in both English and French.Key responsabilities

• Adapt and/or develop original, trendy, and effective marketing and advertising copy for all marketing channels, while adhering to the established concepts and brand tone.
• Assist teams in the development of their briefs for various marketing channels (newsletters, advertisements, web pages, etc.) to ensure consistency with the season\'s editorial line.
• Write additional content to meet spontaneous marketing channel needs in response to market and sales trends.
• Produce engaging and high-performing content (email marketing, video, advertising, web pages) while adhering to SEO best practices.
• Provide writing and editing support to the Newex brand team.
• Write content for in-store documents: information booklets, displays, brochures, employee-facing documents, etc.
• Meet deadlines imposed by the pace of collections and product deliveries.
• Translate documents and review content quality in both French and English.
• Stay up to date with the latest trends in fashion and design, including researching and identifying popular new keywords.

• Creativity on Fire: You know how to play with words to add an inspiring touch or a dash of humor to everything you do.
• Fashion Enthusiast: You have an eye for stylish looks and a keen interest in trends (a significant asset!).
• Detail-Oriented Master: Details are your playground, and you deliver with precision even when deadlines are tight.
• Priority Maestro: Your organizational skills are sharp, and you juggle multiple tasks effortlessly.
• Team Player: Collaborating with different teams is your daily routine, and you do it with flair.
• Always Evolving: You have the ability to reinvent yourself and adapt to new challenges.

• University degree in writing, communication, marketing, or a related field.
• 2 to 3 years of experience in advertising or marketing copywriting.
• Impeccable command of both French and English languages, including grammar, spelling, and usage (The person will have to do advertising campaigns for the Canadian market).

La Vie en Rose