Job Description

Job Title
Marketing Copywriter
Job Type
Permanent
Union
MRSA
Position Classification
SPB05 Public Relations Assistant V
Salary Grade
$64,264.20 - $81,299.40
FT or PT
Full-time
Hybrid Work
This position is eligible
Position End Date (if applicable)
Location
MRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)
About this Position
Note: There is a strong internal candidate for this position
About the Department of Marketing and Communications
Marketing and Communications integrates expertise, efforts and experience to help Mount Royal University meet its institutional goals. Marketing and Communications also collaborates with resources on and off campus to provide the best possible support to foster Mount Royal's reputation and image as a premier Canadian undergraduate institution. This is accomplished by developing and implementing strategies to support the advancement of Mount Royal's institutional priorities, assisting with increasing the institution's profile and reputation, and acting as an integral resource within the campus community. This team of creative professionals provides service excellence by focusing on partnership, mutual goals, adapting to evolving need, and telling Mount Royal's story.
About the Role
First and foremost you are a creative thinker who can turn good ideas into great content. You are a collaborator and are just as comfortable working with a marketing strategist as you are with a graphic designer. Whether you are crafting headlines for outdoor advertising, retooling content on a webpage, writing short copy for social posts and digital ads or mapping out the video script for our next great recruitment campaign, you are in your element.
The work you create will shape people's thoughts and opinions about Mount Royal University as we deliver on our promise of being one of Canada's best undergraduate universities that puts students first. Your words and ideas will convince students, parents, customers, donors and partners to engage with us.
The Marketing Copywriter reports to the Strategic Marketing Lead and will focus on content marketing campaigns, website marketing copy, and overall student and customer attraction.
As the Marketing Copywriter in MRU's Marketing and Communications department you will join a team of professionals who advance the brand and reputation of Mount Royal University through centralized and coordinated marketing and communications. As part of a high-performing team, the copywriter plays a critical part in pushing the team creatively - bringing strategy and design to life.
Ultimately you will be responsible for creating original written content tailored for different audiences, for a variety of platforms and communications tools. Your work will be guided by strategic marketing plans to ensure you deliver copy on time and to specification of the related projects. This role has experience with a wide range of communications tools and advertising trends, is a highly skilled writer and editor, and has a strong sense of Mount Royal's brand voice.
Responsibilities

• Support marketing and communications strategists with marketing campaigns, primarily through writing and editing materials.
• Produce compelling and persuasive marketing copy for a variety of audiences.
• Edit and refine marketing copy for multiple platforms - in traditional and non-traditional channels.
• Assist in the development of advertising concepts by understanding audience and platform delivery.
• Craft scripts for compelling online videos.
• Prepare website content using best practice user experience and SEO optimization techniques.
• Optimize web content for call-to-action usability in tandem with campaign objectives, including (but not limited to) online forms, pop-ups, landing pages, and third party apps.
• Support marketing and communications strategists with refining and editing web content.
• Write and edit content for online and print publications, including (but not limited to) the main pages of the website, Our Community e-newsletter and Summit magazine.
• Generating/soliciting story ideas and copy.
• Support social media team when required.

Qualifications

• Three or four year bachelor degree or applied degree in Marketing, Writing (English), Communications (or a related field) or Advertising or equivalent.
• Minimum three to five years of previous related experience.
• Experience working on multiple projects with competing priorities and tight timelines.
• Experience writing persuasively for digital and print platforms.
• Understanding of, and experience with, digital marketing strategies.
• Experience working in an agency setting or similar in-house structure is an asset.
• Able to learn and manage various technologies to maintain project timelines and improve workflow.
• Writing samples will be required upon application.

Salary: $60,571 - $76,640 per annum
Closing Date: January 15, 2026
We encourage all qualified applicants to apply, however, Canadian citizens, permanent residents and others currently legally authorized to work in Canada will be given priority. Please note only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page.
If you require accommodation to participate in the recruitment process, please notify and we will work together on your accommodation request.
About MRU
Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. A student-focused undergraduate university built on teaching excellence, Mount Royal University is known for our top-calibre programs, high-quality teaching and learning experience, robust delivery of liberal education, scholarly teaching, experiential learning and undergraduate research. MRU serves approximately 15,782 students, including 11,752 full-time and 4,030 part-time learners. MRU offers 13 bachelor's degrees encompassing 37 majors across faculties such as Arts, Business, Communications, Health, Community & Education, and Science & Technology. With over 74% of its student body drawn from the local area, Mount Royal University primarily serves Calgary and its surrounding region. MRU is a diverse yet close community with over 1,800 employees. Mount Royal provides employees the support they need to lead and advance institutional goals. Learn more about MRU's and .
What We Offer
Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions. At MRU, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.
Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. MRU offers a competitive total compensation package including learning/training paid by employer, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre. Positions over six months may also be eligible for health and dental benefits, pension, health and personal spending accounts, and disability benefits.
Our campus offers the convenience of a full medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, fitness classes, climbing, aquatics, sports, tournaments and certifications for students, employees and the public.

Skills Required