Job Description

GENERAL SUMMARY

Reporting to the Marketing Manager, the Marketing Coordinator is responsible for supporting the Marketing Team across marketing, communication, events and operational needs, with administrative support to the broader IBAO Team.

DUTIES AND RESPONSIBILITIES

DIGITAL MARKETING 40%

Collaborate in all phases of website redesign including optimizing web copy to incorporate targeted keywords and semantic relevance to improve search engine rankings and AI comprehension, sourcing images and videos to ensure a cohesive online presence and documenting and organizing URLs and calls to action Set up analytics tracking systems, collect baseline data and establish key performance indicators to compare pre- and post-launch performance, ensuring data-driven insights for continuous improvement Contribute to the maintenance of IBAO's website including updating industry event calendars, IBAO education courses and dates, event agendas and details, and other key website information Upload articles and ads to IBAO's digital magazine Fulfill social media engagement strategies including platform audits, engaging with members across channels, reporting updates and trends and creating content for approval and posting Pitch and develop editorial content for IBAO's magazine including regular columns, interviews, thought leadership, lifestyle and community content Provide planning and administrative support to IBAO's Marketing Team including project management, analysis and reporting Support IBAO's Marketing Team as projects and tasks arise
COMMUNICATION 30%

Contribute written content to IBAO's current and new website build including secondary platforms such as OntarioBrokers.ca Coordinate written pieces for IBAO's digital and print magazine Coordinate community engagement, answering and redirecting queries, acting as online brand ambassador for IBAO and Ontario Broker brands Contribute written content for all other IBAO platforms, projects and initiatives including event promotions and general marketing collateral
EVENTS 20%

Assist with pre and post event planning and support for IBAO events including: Sourcing meeting venues and services (e.g., venue availability, layout, AV support, accommodations, swag, promotional items, event collateral) Attendee management (e.g., fielding calls and emails from attendees about meeting details, travel, registration, changes to registration) Assist onsite at IBAO events and job fairs including setup, tear down, fulfilling last minute requests, coordinating with attendees and venue contacts, room drops, welcome bags
OFFICE ADMINISTRATION 10%

Monitor and oversee Reception, Marketing and Advertising inboxes, forwarding inquiries to appropriate staff and replying to general inquiries Track and record incoming cheques and cheque status Coordinate office shipping and mailings

MANAGERIAL I SUPERVISORY RESPONSIBILITIES

No direct managerial responsibilities

FINANCIAL RESPONSIBILITIES

No direct financial responsibilities

COMMUNICATION

Corporation I Department

Outside

Marketing vendors and partners Event vendors and partners IBAO Membership -- inquiries, emails and phone calls

Department I Position

Inside

Staff | Interdepartmental Board, Young Brokers Council, Affiliate Presidents

JOB REQUIREMENTS

Education Level

College Diploma or University Degree in Marketing or related subject
Skills I Abilities

Strong verbal and written communication skills Multi-tasker Team player Self-motivated and independent thinker Ability to adapt and thrive in ever-changing environments
Technical Requirements

Knowledge of Adobe Suite and Content Management Systems
Knowledge

Communication -- High Level People Skills -- High Level Customer Relations -- High Level Marketing -- High Level Social Media -- High Level
Working Conditions

Office environment, high computer usage
To Apply: Send cover letter and resume to VPMC@ibao.on.ca

Job Type: Full-time

Pay: $36.10 per hour

Expected hours: 35 per week

Additional pay:

Bonus pay
Benefits:

Dental care RRSP match
Schedule:

Monday to Friday
Work Location: In person