As the Marketing Coordinator - Swatch and Flik Flak, you play a pivotal role in driving brand growth and market presence through strategic marketing initiatives. You will support the Marketing Manager in developing and executing comprehensive marketing strategies to enhance brand awareness and customer engagement. You will contribute to social media efforts, out of home advertising campaigns, PR and events and collaborate with store to create engaging in store events. Your efforts will directly contribute to brand visibility, driving sales, and supporting overall business growth.
Starting base pay of $50,000.00, plus an annual performance bonus.
Benefits:
Health benefits, including dental and vision coverage
RRSP contributions with company match
Company discount
Life insurance
Paid Vacations
Paid sick days
Responsibilities include:
Social Media
Manage social media account including planning, creating and posting content, responding to comments and inquiries, and analyzing performance
Support in building network of influencers and media partners to engage target audience with brand
Monitor and analyze performance of influencer and sponsored athlete content
PR & Events
Support Marketing Manager with ideation of engaging events, including budgeting, sourcing, vendor relations and execution
Assist with event management & support during brand and PR events
Manage and send sample requests to media and influencers
Create engaging PR and influencer send outs and track engagement
Point of Sale
Management of POS material for retail stores, including ordering and shipment of materials
Assist in developing and planning consumer facing activations in stores for key collections and holidays
Manage communication with malls to promote new collections, in store events and activities
Advertising
Ongoing planning of Swatch & Flik Flak advertising campaigns
Collaborate with media partners to create engaging campaigns for new collections
Support with artwork creation and maintaining submission deadlines
Working Conditions:
Work is primarily performed in an office setting, with occasional travel required to visit stores and attend events. While the position involves low physical effort and a low risk of injury, it may require lifting, pushing, pulling, and holding items (up to 35 lbs with appropriate support) during travel or event setups. The role also demands significant focus when completing paperwork or reports.
Profile
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You will be an all-rounder who doesn't mind the variety of the job and is happy to get involved in many different projects. You are passionate about marketing and social media. We are looking for someone with excellent attention to detail - we are a fast-paced brand, but we need to ensure everything we do is perfect! You should have a natural curiosity and love for the fashion industry, keeping up to date with the latest trends and developments. We are an outgoing team looking for another dynamic and ambitious person to help us.
Professional requirements
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Education:
Bachelor's Degree and/or college diploma in Marketing, Business Administration, Communications, or a related field.
Experience:
2+ years of experience in marketing, social media, or events.
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Content Creation Tools:
Knowledge of tools to create content, including graphic design, photo, and video. Proficiency in Adobe Creative Cloud is preferred.
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