Job Description

Job Overview

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives, focusing on digital marketing strategies and e-commerce growth. This position requires strong analytical skills, creativity, and a passion for driving results through effective marketing campaigns.

Responsibilities

Develop and implement digital marketing strategies to enhance brand visibility and drive traffic to our e-commerce platforms. Conduct thorough market research to identify trends, customer needs, and competitive analysis. Manage and optimize Facebook Advertising campaigns to maximize reach and engagement. Collaborate with the sales team to align marketing efforts with sales objectives. Oversee product management processes, ensuring that all marketing materials are up-to-date and relevant. Utilize Adobe Creative Suite to create visually appealing marketing content across various platforms. Monitor and analyze website performance using Google Analytics, providing insights for continuous improvement. Execute SEO strategies to improve organic search rankings and increase website traffic. Manage email marketing campaigns, including content creation, audience segmentation, and performance tracking. Maintain the company website using WordPress, ensuring content is fresh and engaging. Assist in budgeting for marketing projects and campaigns, ensuring efficient allocation of resources.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field is preferred. Proven experience in digital marketing, with a strong understanding of e-commerce principles. Proficiency in Google AdWords and Google Analytics for campaign tracking and analysis. Familiarity with HTML for basic website updates is a plus. Strong research skills with the ability to analyze data effectively. Experience with budgeting processes related to marketing initiatives. Excellent written and verbal communication skills, with a keen eye for detail. Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. Knowledge of email marketing best practices and tools is advantageous. Join us as we strive to elevate our brand presence through innovative marketing strategies!
Job Type: Fixed term contract
Contract length: 6 months

Pay: $37,975.14-$66,255.43 per year

Language:

English (required)
Work Location: In person

Expected start date: 2025-08-31