Job Description

Company Overview

Chick-fil-A, Inc. is one of the largest quick-service restaurant companies in the U.S., recognized for its freshly-prepared food, exceptional hospitality, and unique franchise model. With over 3,000 restaurants across the U.S., Canada, and Puerto Rico, more than 200,000 Team Members are employed by independent Owner-Operators who actively contribute to their local communities. Chick-fil-A Owner-Operators focus on nurturing a supportive and growth-oriented culture for Team Members, enabling both personal and professional development. Founded in 1967 by S. Truett Cathy, Chick-fil-A remains a family-owned, privately held company committed to excellence and service.

Job Summary

We are seeking a dynamic and strategic

Director of Marketing

to lead our company's marketing initiatives and drive growth across digital platforms. The ideal candidate will have a strong background in

digital marketing

,

e-commerce

, and

product management

, with the ability to develop innovative campaigns that increase brand awareness, engagement, and sales. This leadership role requires a creative thinker with excellent analytical skills and a deep understanding of current marketing trends and tools.

Duties

Develop and execute comprehensive marketing strategies across digital channels, including social media, email marketing, SEO, and paid advertising. Oversee the creation and management of marketing campaigns using

Facebook Advertising

,

Google AdWords

, and other digital advertising platforms. Manage website content and optimize for

SEO

using

WordPress

,

HTML

, and analytics tools like

Google Analytics

to improve traffic and conversion rates. Conduct market research to identify trends, customer needs, and competitive insights to inform product positioning and marketing tactics. Coordinate with product teams to manage product launches, updates, and promotional activities ensuring alignment with overall business goals. Lead branding efforts, including visual content creation utilizing

Adobe Creative Suite

for campaigns, visuals, and promotional materials. Monitor campaign performance through detailed analytics, adjusting strategies based on data insights from tools like

Google Analytics

. Manage budgets for marketing initiatives, ensuring efficient allocation of resources across channels. Collaborate with sales teams to develop lead generation strategies that support revenue growth. Stay current with industry trends in

digital marketing

,

e-commerce

, and emerging technologies to maintain a competitive edge.

Skills

Proven experience in

digital marketing

, including

SEO

,

email marketing

, and

social media advertising

. Strong knowledge of

Google Analytics

,

Google AdWords

, and other digital advertising platforms. Expertise in

product management

and understanding of the e-commerce landscape. Proficiency in

Adobe Creative Suite

for content creation and visual branding. Familiarity with website management tools such as

WordPress

and basic knowledge of

HTML

coding. Excellent research skills to analyze market data, customer behavior, and industry trends. Strong leadership abilities with experience managing cross-functional teams. Effective budgeting skills to plan and allocate marketing resources efficiently. Exceptional communication skills for presenting strategies, reports, and collaborating across departments. This role offers an exciting opportunity for a strategic thinker passionate about driving innovative marketing initiatives that make a tangible impact on company growth.
Job Types: Full-time, Permanent

Pay: $21.00-$23.00 per hour

Expected hours: 25 - 40 per week

Work Location: In person