Job Description

Overview

At KPMG, you\'ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

The marketing coordinator will assist with developing and implementing digital marketing strategies that increase brand awareness, engage customers and targets, and drive traffic to the KPMG website. It will also require coordination with Global Resource Centre members, including the Digital and Social Media teams. In addition, it will require working closely with other members of the global sector marketing team. It is essential that all outputs and activities meet the highest possible standards, and the successful candidate must possess exceptional attention to detail.

What you will do

• Assist with developing engaging and creative content for social media accounts, including the drafting, reviewing, and editing of social media copy and the development of visuals with compelling graphics, photography and/or videography.
• Analyze social media metrics such as engagement rates, click-through rates, and social media traffic to understand the effectiveness of social media campaigns.
• Assist in maintaining KPMG sector-related social media accounts (i.e. LinkedIn showcase pages) including scheduling and monitoring posts.
• Monitor KPMG and competitor social media platforms for trends, conversations, and emerging issues that could impact the brand and provide insights to the sector marketing team.
• Work closely with other departments, such as social media, global program delivery, and global marketing compliance, to ensure the sector social media programs are aligned with their guidelines and protocols.
• Support the sector marketing strategy by developing and executing email marketing programs.
• Assist with the drafting, reviewing, and editing of engaging and creative email copy and content that drives traffic to the KPMG website.
• Create automated email campaigns, such as welcome series, content roundup newsletters, and contribute to the incorporation of single emails into larger campaign journeys.
• Analyze email metrics such as open rates, click-through rates, and conversion rates to understand the effectiveness of email tactics, including reporting results to the sector marketing team and making recommendations on areas of improvement.
• Attend regular meetings with global sector marketing teams, presenting results of the latest social media and email marketing tactics, and capturing and monitoring action points arising from those meetings.

What you bring to the role

• Minimum of three years\' professional experience in a relevant marketing, business, or communications role in a corporate or agency environment.
• Strong email marketing and social media expertise demonstrated in a professional environment
• Excellent written and verbal communication, strong editing skills with the ability to convey thoughts and content concisely.
• Superior project management skills, with an ability to manage multiple projects in a fast-paced deadline-driven
• Ability to deal with uncertainty and formulate workarounds to get the job done - being resourceful while complying with all firm policies and standards
• Diploma or undergraduate degree preferably in marketing related qualifications
• MS Office Suite - Word, Outlook, Excel and PowerPoint (intermediate level).
• Strong writing skills and a thorough understanding of how to make materials effective on digital channels.
• Knowledge of social media management systems and/or social media monitoring and business intelligence dashboards/systems

Keys to your success

KPMG individuals Deliver Impact | Seek Growth | Inspire Trust and understand that a diverse workforce enables us to deepen relationships and strengthen our business.

Providing you with the support you need to be at your best

For more information about KPMG in Canada\'s Benefits and well-being, click here.

Our Values, The KPMG Way

Integrity , we do what is right | Excellence , we never stop learning and improving | Courage , we think and act boldly | Together , we respect each other and draw strength from our differences | For Better , we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here.

For general recruitment-related inquiries, please contact the HR Delivery Centre at cafmcdnhrsthotline@kpmg.ca.

If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at cafmcdnhrsthotline@kpmg.ca or phone: 416-777-8002 or toll free 1-888-466-4778.