Job Description

Description

The Marketing Coordinator is responsible for the execution of the Pool or Construction Division Strategy through planning, implementing, controlling, monitoring and evaluating the Sales & Marketing plan.

Key Responsibilities

Maintains and continues to develop the brand's identity, messaging, and overall public image. Creates informative and valuable content for websites, blogs, advertisements, and other marketing materials. Promotes products and resources across various digital channels, including social media, email campaigns, and mobile apps. Plans and executes events to promote the brand, products, and resources, including events at our facility, our customers' facilities, major industry tradeshows and Industry events. Drives strategies and content for launching and marketing new products. Works to improve a company's visibility in search engine results pages (SERPs). Focuses on both organic (SEO) and paid search strategies to increase visibility. Drives strategies and content for co-branding opportunities with existing customers. Analyzes marketing campaigns and data to help inform future strategies. Analyzes market information and trends to help guide both marketing, sales, and design strategies. Participate in the development of the strategic business plan that meets the goals and objectives of the Industrial Sales Team. Achieves departmental objectives by contributing marketing information, preparing and completing of action plans and reporting out progress. Establishes good working relationships and collaborative arrangements with internal and external customers to achieve the goals of the organization. Other related duties as assigned.

Skills, Knowledge and Expertise

Education:

Bachelor of Business Administration, Marketing, or equivalent.

Experience:

Three+ years of experience in a marketing role, preferably B2B, preferably in the pool industry. Knowledge of website basics and SEO optimization preferred but not essential. Experience with all major social media platforms and managing social media accounts

Benefits

On-site parking Company events Extended health care RRSP match Vision care Dental care Disability insurance Employee assistance program Tuition reimbursement

About CGT

CGT is an equal opportunity employer. We are committed to diversity and inclusion and are pleased to consider all qualified applicants for employment without consideration to age, ancestry, colour, citizenship, ethnic origin, place of origin, creed, disability, family or marital status, gender identity or expression, sex, or sexual orientation.



Job applicants requiring disability-related accommodation in order to participate in the selection process should contact Human Resources to communicate any accommodation requirements (careers@cgtower.com). Accommodation will be provided in accordance with the Human Rights Code applicable to the jurisdictions we operate in.

Only those candidates or referrals having the required skills listed in the posting (Education and Experience) will be considered for an interview.

No Agencies Please.