Job Description

:

MARKETING COORDINATOR

Calgary, Alberta

Build your future at Minto!

Since 1955, we\'ve been proudly building better places for people to live, work, and play, one home and one relationship at a time. To us, it\'s all about special moments - like the thrill of a new apartment, the pride in owning a first home, or a growing investment partnership. We recognize this continues with great employees, like you, and would love for you to join us on our mission. At Minto we welcome change, celebrate new ideas, and provide you with the resources, professional training, and diverse opportunities to grow your career.

Your offer will include:

• Competitive salary
• Annual bonus + benefits effective 1st day + RRSP matching plan + 3 weeks\' vacation
• Tuition reimbursement plans and professional development courses
• Employee recognition platform - Be rewarded by your colleagues for your contributions!
• Flexible summer hours
• Many exciting career opportunities

Your Role on our Team:

The Marketing Coordinator facilitates and promotes marketing, advertising, and communication-related activities for internal and external clients.

In this role, you will:

• Social Media Management: Responsible for crafting and executing a cohesive communication strategy across all social media platforms
• Paid Media Expertise: Maintains comprehensive insights into various advertising platforms and advises on optimization methods, including but not limited to SEM, social media, and display advertising
• Website Optimization: Responsible for implementing and tracking website performance metrics, with a focus on SEO. Collaborates with external web development teams and advises based on current trends in web design and user experience
• CRM Leadership: Actively engages with CRM to improve its utilization by the sales and marketing teams. Provides insights on CRM functionality, list management, and its integration with email platforms and websites
• Email Marketing: Demonstrates a robust understanding of email and database strategies and leads in the planning and execution of email automation
• Performance Reporting: Monitors and optimizes marketing campaigns and budget allocations
• Delivers in-depth digital performance reports against key performance indicators and offers data-driven recommendations
• Creative Asset Management: Oversees the intake, scheduling, resourcing, and delivery of creative assets in alignment with the team\'s growth strategy and marketing objectives
• Best Practices and Brand Consistency: Assists in the development, documentation, and dissemination of best practices that are in line with our brand standards and values
• Customer Experience Support: Actively involved in various customer experience initiatives, including external customer communications and homeowner-focused events
• Supplier and Vendor Liaison: Coordinates with various suppliers and vendors to execute marketing tasks and initiatives
• Internal Communications: Facilitates communication among internal stakeholders through presentations, emails, and events
• Sales Launch Support: Plays a supporting role in the planning and execution of sales launch activities
• Compliance Awareness: Maintains a thorough understanding of CASL (Canadian Anti-Spam Legislation) and AODA (Accessibility for Ontarians with Disabilities Act) guidelines
• Other duties within the scope, spirit, and purpose of the job, as requested by management

We would like you to have:

• A relevant post-secondary education
• 1-3 years of professional experience in a high-paced work environment. Familiarity with digital marketing and/or design is considered an asset
• Organizational Agility: Demonstrates strong organizational capabilities; adaptable to changing tasks and priorities
• Tech-savvy and Innovative: Embraces new technologies; utilizes data-driven insights for dynamic communication
• Exceptional Communication Skills: Superior in written, verbal, and listening communication skills
• Analytical Proficiency: Advanced understanding of data analysis and interpretation
• Cross-functional teamwork: Adept at collaborating with diverse teams; able to manage multiple concurrent projects
• Social Media Expertise: Proficient in platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest, and YouTube
• Adobe Creative Suite: Advanced user of Adobe Creative Suite for marketing tasks
• Microsoft Office Suite: Skilled in using Microsoft Word, Excel, PowerPoint, and Outlook
• Technical Skills: Experience in CMS tools, HTML, CSS, and PHP is a strong asset

Our future is better together. Apply now and join us!

Minto is an equal-opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.

Minto