Job Description

Overview

We are seeking a dynamic and detail-oriented

Marketing Coordinator

to join our in-house team. This role is responsible for

planning and executing marketing strategies

, managing

social media content directly

, and coordinating

in-store marketing campaigns

across our hospitality brands.

This position replaces the use of third-party social media agencies and is ideal for someone with hands-on experience in

hospitality or retail marketing

, strong execution skills, and the ability to manage both digital and on-site campaigns in a fast-paced environment.

Responsibilities

Marketing Strategy & Planning

Plan and execute

monthly marketing strategies and campaigns

aligned with brand and sales objectives. Develop campaign ideas for promotions, seasonal offers, product launches, and special events. Conduct basic market and competitor research to inform marketing decisions.

In-Store (On-Site) Marketing

Plan and coordinate

in-store marketing campaigns

including posters, counter displays, window signage, and promotional materials. Ensure consistency between in-store messaging and digital campaigns. Support store openings, anniversaries, and special promotions.

Social Media Management (In-House Execution)

Manage and

post content directly

on social media platforms (Instagram, Facebook, TikTok). Create content calendars, captions, stories, and basic reels. Monitor engagement, respond to interactions where required, and track performance.

Content Creation & Coordination

Coordinate photographers, videographers, and graphic designers to produce content. Plan and manage photoshoots and content creation days. Review and organize creative assets to ensure brand consistency.

Campaign Execution & Reporting

Execute digital and in-store campaigns from concept to launch. Track performance and prepare simple monthly reports with insights and recommendations. Optimize future campaigns based on results and trends.

Internal Collaboration

Work closely with operations and management teams. Align marketing initiatives with store operations and sales objectives. Support multiple brands and locations under the group. Develop and implement comprehensive digital marketing campaigns across channels such as Facebook Advertising, email marketing, and Google AdWords. Manage and optimize e-commerce platforms, including WordPress websites, ensuring seamless user experience and product presentation. Conduct market research to identify trends, customer preferences, and competitive insights to inform marketing strategies. Utilize SEO techniques to improve website ranking and organic traffic growth through keyword research and content optimization. Analyze website and campaign performance using Google Analytics and other analytics tools; prepare reports to measure effectiveness and ROI. Coordinate product management activities including product launches, updates, and promotional campaigns. Create engaging visual content using Adobe Creative Suite for social media, email campaigns, and website updates. Manage social media accounts by planning content calendars, creating posts, and monitoring engagement metrics. Collaborate with sales teams to align marketing efforts with sales objectives; support lead generation initiatives. Oversee budgeting for marketing campaigns to ensure efficient allocation of resources while maximizing impact.

Requirements

3+ years of experience in marketing, preferably in

hospitality, F&B, or retail

. Proven experience in

planning and executing marketing strategies and in-store campaigns

. Hands-on experience managing social media accounts directly. Experience coordinating photographers, designers, and printers. Strong organizational and project management skills. Creative mindset with attention to detail. Ability to manage multiple projects and brands simultaneously. Familiarity with Meta Business Suite, Canva, and basic Adobe tools is an asset.

What We Offer

Fully

in-house marketing role

with ownership and accountability. Opportunity to work across multiple growing restaurant brands. Hands-on exposure to both strategy and execution. Collaborative and fast-paced work environment. Salary to be advised based on experience.

Why This Role

To bring marketing fully in-house, eliminate dependency on third-party social media agencies, and build a consistent, strategic, and execution-focused marketing function.

Job Types: Full-time, Permanent

Pay: $40,015.54-$60,335.14 per year

Experience:

Marketing: 2 years (required)
Language:

English (required)
Work Location: Hybrid remote in Burlington, ON