Job Description

Marketing & Communications Specialist

The Marketing & Communications Specialist plays a key role in shaping the Hotel's voice, visibility, and connection with both guests and the community. This full-time position supports internal and external marketing initiatives, executing dynamic social media strategies, curating engaging content, and strengthening brand presence across multiple platforms. Working closely with the Director of Sales & Marketing, this role ensures consistent, high-quality communications that reflect the Hotel's values, enhance guest experience, and drive organizational goals.

Responsibilities

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Social Media & Digital Marketing

Develop and implement social media strategies that align with the Hotel's brand and business objectives. Curate and create compelling multimedia content (copy, graphics, photos, video) for platforms such as Instagram, Facebook, LinkedIn. Collaborate with web developers on website enhancements and updates. Oversee and manage multiple accounts, ensuring consistent messaging and tone. Monitor engagement, respond to comments/messages, and foster a vibrant online community. Use analytics tools (e.g., Meta Business Suite) to evaluate campaign performance and provide actionable insights. Manage paid social campaigns and track KPIs to optimize conversion and reach. Develop and execute targeted email campaigns (e.g., Amadeus GMS) to engage past and prospective guests.

Brand Communications & Media Relations

Serve as the primary media contact, cultivating relationships with journalists, influencers, and local media outlets. Draft and distribute press releases, media kits, and story pitches to promote the Hotel on local and national levels. Lead crisis communications, ensuring timely and transparent messaging that protects brand reputation. Collaborate with destination marketing organizations (e.g., Destination Greater Victoria) to amplify visibility.

Internal & On-Property Marketing

Design and update internal marketing assets (posters, digital screens, brochures, signage) to support events, promotions, and in-room experiences. Act as an in-house sales ambassador, assisting with site visits, VIP guests, and influencer stays. Support community engagement through participation in events such as the Victoria Pride Parade and Victoria Native Friendship Centre initiatives.

Analytics

Track, analyze, and report on performance metrics for campaigns across social, digital, and traditional channels. Stay current on emerging marketing trends, technologies, and tools, recommending fresh strategies to maintain competitive edge.

Qualifications

2+ years of professional experience managing social media and brand communications. Diploma or degree in Marketing, Communications, Digital Media, or related field. Proficiency with content creation tools (e.g., Canva, Adobe Creative Suite), Microsoft Office Suite, and WordPress. Proven skills in writing, editing, and visual storytelling. Photography and videography skills, including basic editing. Strong understanding of analytics tools and campaign performance tracking. Ability to adapt content for different platforms, demographics, and brand voice. Highly organized with excellent attention to detail and ability to juggle multiple projects. Strong interpersonal skills, with the ability to work independently and collaboratively in a fast-paced environment. Hospitality or tourism experience preferred. Professional appearance, discretion, and ability to handle sensitive information. Flexible availability, including evenings, weekends, and holidays as required.
Job Types: Full-time, Permanent

Pay: $55,000.00-$65,000.00 per year

Benefits:

Company events Dental care Disability insurance Discounted or free food Employee assistance program Extended health care Life insurance On-site parking Paid time off Vision care
Experience:

Professional Social Media Management: 2 years (preferred) Professional Brand Communications: 2 years (preferred) Luxury Hotel: 1 year (preferred)
Work Location: In person