Job Description

The Niagara Falls Public Library is seeking a full-time Marketing & Communications Specialist to support the development and execution of marketing, branding, and communication strategies that promote the Library's programs, services, and community impact. This position manages digital content, supports media relations and storytelling initiatives, and ensures consistency, accessibility, and engagement across all internal and external communications.

The successful candidate will have a combination of skills including strategic thinking, excellent writing, digital marketing proficiency, brand management, audience analysis, and strong communication skills to effectively convey Niagara Falls Public Library's message & values.

Key Responsibilities:

Marketing & Communications

? Develops and executes marketing and communication strategies that support the Library's strategic goals and promote its services, programs, and value to the community.

? Leads the creation and implementation of the Library's annual marketing and communications plan, ensuring alignment with strategic and operational priorities.

? Provides oversight and guidance to the creative team in the development and distribution of public-facing content, including social media, newsletters, and promotional materials.

? Oversees and maintains the Library's brand identity and visual standards, ensuring consistent application across platforms, materials, and communications.

? Leads storytelling and content creation efforts to articulate the Library's impact, strengthen its public presence, and connect with diverse audiences.

? Conducts research, analyzes statistics, prepares reports, and formulates recommendations and budget requirements to support strategic marketing and communication efforts.

? Monitors trends in marketing, communications, and technology to recommend forward-thinking practices and keep the Library's approach relevant and effective.

Digital Communications & Content Management

? Oversees the planning and delivery of digital content, including website updates, social media, videos, e-newsletters, and podcasts.

? Manages content strategy and digital platforms to ensure content is current, accessible, engaging, and aligned with brand standards.

? Ensures compliance with AODA and other accessibility or regulatory requirements in collaboration with relevant partners.

? Plans and executes digital campaigns; uses analytics tools to track engagement and performance, applying insights to continuously optimize strategies.

Internal Communications & Staff Engagement

? Develops and implements internal communication strategies that foster staff engagement and align with the Library's mission and culture.

? Coordinates regular staff updates related to organizational initiatives and change management.

? Supports Library leadership in preparing internal communications on service changes and system-wide developments.

Evaluation, Reporting & Continuous Improvement:

? Conducts audits and evaluates the reach, effectiveness, and accessibility of communication and marketing efforts.

? Gathers and interprets data, feedback, and trends to inform improvements in branding, messaging, and outreach.

? Prepares clear reports and recommendations to support planning, performance evaluation, and communication strategies.

Other Duties

? Collaborates and supports the Leadership Team on the implementation of system-wide initiatives and cross-functional projects.

? Fills service gaps across departments to maintain service continuity and uphold customer service standards.

? Participates actively in committees, meetings, training, and Library events to foster collaboration and shared responsibility across the organization.

? Provides administrative support for assigned areas.

? Reports problems with physical plant and equipment.

? Prepares statistics and reports as required.

? Shares accountability for ensuring a safe and respectful workplace.

? Other duties consistent with job responsibilities.

Skills, Knowledge, Training:

? Post-secondary education in Communications, Public Relations, Marketing, or a related discipline.

? A minimum of four (4) years of proven experience in the communications and marketing sector.

? Solid understanding of current and emerging trends in marketing and communications.

? Possession of a valid G-class driver's license.

? Experience in supervising staff or leading teams.

? Proficiency in using all major social media platforms effectively.

? Experience in planning, executing, and analyzing marketing research and campaigns.

? Familiarity with standard library technologies and systems.

? Ability to work with data from multiple sources and in a variety of formats.

? Strong working knowledge of current technologies and digital tools.

? Awareness of and sensitivity to local community needs and issues.

? Key Competencies:

Superior communications Commitment to outstanding customer service Data analysis Planning and organization Problem-solving/decision-making Superior interpersonal skills Programming & Outreach Technology - Level 3 Reader's Advisory & Reference Continuous Learning Innovativeness and change management Leadership focus

Workplace Environment:

The NFPL strives to be a workplace which fosters respect for all clients and co-workers, and requires employee commitment to the following:

? Adherence to the legal requirements of all levels of government, e.g. Health and Safety, Human Rights, Harassment, Freedom of Information and Privacy.

? Adherence to the policies and procedures of the Library which implement these requirements.

? Building and nurturing positive relationships among clients and colleagues.

? Culture of teamwork, collaboration and respectful feedback.

Position Type:

Permanent, Full-Time

Wage:

$33.99-$39.76

Work Hours:

35 hours per week (includes days, evenings, weekends, and occasional holidays).

Start Date:

November 2025

How to Apply:

Email your cover letter and resume detailing your qualifications to

hr@nflibrary.ca.

Applications without a covering letter will not be considered.

Applications will be accepted until

4:30 PM,

October 24, 2025.

Applicants be eligible to work in Canada.

While we appreciate all applicants, only those selected for an interview will be contacted.

The Niagara Falls Public Library is committed to providing accommodations in all aspects of the recruitment and hiring process under the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA).

The Niagara Falls Public Library does not employ Artificial Intelligence (AI) as part of its recruitment process.

Job Types: Full-time, Permanent

Pay: $33.99-$39.76 per hour

Expected hours: 35 per week

Benefits:

Casual dress Dental care Employee assistance program Extended health care Mileage reimbursement On-site parking Paid time off RRSP match Vision care
Ability to commute/relocate:

Niagara Falls, ON L2E 4C5: reliably commute or plan to relocate before starting work (required)
Experience:

Marketing : 4 years (preferred) Communications: 4 years (preferred) Supervising: 1 year (preferred)
Licence/Certification:

Class G Licence (required)
Work Location: In person

Application deadline: 2025-10-24