Job Description

Electro-Federation Canada (EFC) is seeking a Marketing Communications Specialist.

EFC is a not-for-profit industry association that represents Canada\'s most innovative electrical manufacturers, distributors and sales agencies. Our member companies provide leading-edge products and services that help power a changing world - everything from the electrical grid, industrial automation, robotics, intelligent buildings,and the electrification of transportation. Explore how we are powering our changing world: .

The Electrical industry is at the forefront of driving innovation and has established a solid footprint in Canada:

Economic Growth: EFC member companies jointly contribute over $10 billion to the Canadian economy and employ over 43,000 workers in more than 1,300 facilities across the country.

Environmental Impact: Our industry\'s electrical products are essential in homes, office buildings, factories, and other infrastructure. Our energy-efficient and sustainable solutions, such as LED lighting, sensors, controls, transformers and electric heaters, allow Canadians to be more environmentally conscious and reduce their energy footprint at home, work and play.

Social Responsibility: Our members have contributed over $500k to Habitat for Humanity to help families build stability and independence through affordable homeownership. Our industry has also invested $1.5 million in scholarship funding since 2005, providing Canadian post-secondary students with a jump-start on their academic learning.

Join us and become part of Canada\'s electrical industry!



Position: Marketing Communications Specialist

Location: Toronto, Ontario

Employment Type: Full Time

EFC is currently seeking a Marketing Communications Specialist to support the association\'s overall program initiatives. Reporting to the VP, Marketing & Channel Development, the Specialist will primarily be responsible for the following key tasks:

• Maintain corporate branding guidelines to ensure that all print, web and display materials appropriately convey EFC\'s visual brand.
• Act as the supporting editor of EFC\'s weekly bilingual e-newsletter; writing brief articles, as required; and synthesize information from relevant industry news
• Collaborate with translation agency to ensure French content is available for all external communications in a timely manner.
• Monitor readership and engagement (open rate, click-thrus) and manage opt-ins and unsubscribes generated from email marketing campaigns.
• Support various marketing requirements for EFC\'s events, programs, and corporate sponsors (email blasts, brochures, invitations, etc.)
• Support the development of promotional material, including graphic design, production, and layout.
• Lead the ongoing development of EFC\'s website, including design, functionality, and technical maintenance required to optimize the visitor experience.
• Overall coordination of web, social media, graphic design, as required.
• Provides Marketing support to the EFC departments, events and regional teams with the development of marketing materials such as news releases, backgrounders, fact sheets, etc.

Required qualifications: The successful candidate will have:

• Proficient in French is an asset.
• Superior editing, verbal, and written communications skills
• Strong attention to detail with precise, accurate and clear presentation skills
• Minimum of 5 years\' experience in a marketing communications role
• Degree or diploma in Communications, Public Relations, Journalism or Marketing
• Proficiency with Microsoft Office (i.e. Word, PowerPoint, Excel) and experience working with social media monitoring/publishing tools, content management systems (i.e. Hootsuite, WordPress, MailChimp, Constant Contact, ClickDimensions, Google Analytics, etc.)
• Able to work well under pressure and meet set deadlines in accordance with project strategy

Assets:
Why you\'ll love working at EFC:

• Competitive employment package
• Flexible working schedule
• Onsite gym
• Summer hours
• Dynamic team
• Open-concept, state-of-the-art office environment
• Winner of multiple Best Place to Work awards

The position offers a competitive employment package and compensation commensurate with experience.

We thank all applicants for their interest but only those candidates selected for an interview will be contacted.

Electro-Federation Canada is an Equal Employment Opportunity employer. Accordingly, reasonable accommodations are available upon request for candidates taking part in relation to the materials or processes we use in the recruitment process.

If you have exceptional writing and editing skills, are highly organized, curious, enjoy working in a collaborative team environment and want to further develop your marketing and communications skills within a progressive organization, then please apply!

Electro-Federation Canada