Job Description

About Us:

High Street Shoppe is a premium omni-channel (e-commerce, wholesale & in-store) retailer of natural and organic skincare, distributing beauty brands including Neal's Yard Remedies, Evolve Organic Beauty, Yin Your Skin and Nourish London to retailers and customers across Canada. We are passionate about helping our community discover the power of natural ingredients, and we strive to challenge conventional beauty standards by demonstrating the quality, effectiveness and results available by leading natural beauty brands.

Role Overview:

We're seeking a results-driven Marketing Communications Specialist to lead our external communications to drive brand awareness and sales growth. This role combines creative content creation with strategic business development to execute social media, email marketing, website marketing and build community relationships.

Core Responsibilities:

1. Content Strategy & Creation

Develop, execute and create comprehensive content strategies across all channels (Instagram, website, email) Write and/or design compelling copy for marketing materials, website content, and email campaigns Manage and optimize website content, including brand pages and product pages Track content performance and adjust strategies based on analytics
2. Social Media Management

Execute engaging social media strategy across all platforms for multiple brand accounts Monitor and engage with audiences across channels Research and implement current social media trends Create and schedule social content calendar Track and report on social media metrics and ROI
3. Digital advertising

Utilize Google Analytics and Google AdWords to track performance metrics and adjust strategies accordingly. Oversee Meta advertising campaigns, ensuring they meet budgetary constraints while maximizing reach. Manage and optimize content for our website using Shopify, ensuring it is SEO-friendly.
4. Business Development Strategy

Conduct thorough research to identify trends and insights that inform marketing strategies. Identify and pursue strategic partnership opportunities, tracking and reporting on success metrics Contribute to sales growth initiatives through content and communications
5. Public Relations & Brand Storytelling

Develop and execute creative PR strategies that align with our brand to drive in-store and online sales growth Create and circulate compelling press releases and media pitches for new product launches, events, and company news Build and maintain relationships with media contacts, influencers, and industry partners Coordinate and manage PR events and media relations Track and report on PR metrics and media coverage Develop case studies and success stories that showcase brand values and results Support community engagement initiatives that align with brand values

Required Qualities:

Knowledge of and a genuine passion for natural skincare and wellness A self-starter who takes initiative and works independently. Strong attention to detail and commitment to accuracy Excellent organizational and time management skills Ability to work independently while maintaining strong team communication Adaptive to changing needs of the business

Preferred Experience:

Background or interest in beauty, health & wellness, or related field is a must 2+ years experience in communications, digital marketing, and creative design Proven track record of driving results through content, communication and analytics Strong proficiency with social media. email marketing and graphic design best practices, trends and software (Later, Klaviyo, Canva, CapCut, etc) Experience with website management (Shopify experience preferred) Excellent written and verbal communication skills Demonstrated ability to manage multiple projects concurrently and meet deadlines Strong analytical skills and attention to detail, with experience in tracking and reporting metrics

What Will Make You Successful in This Role:

Contribution to overall sales growth Growth in brand awareness KPIs Increase in social media engagement and following Improvement in email marketing metrics Increase in website traffic and conversions

Team Culture:

We lead with passion and respect We support each other and pull in the same direction, together We use good judgment as our #1 policy We approach situations with curiosity and problem solving We take initiative while knowing when to ask for support We seek to continuously learn and grow
This role offers the unique opportunity to grow with a dynamic natural beauty business while working with premium skincare brands. You'll gain comprehensive experience in the skincare market while contributing to our mission of delivering exceptional clean beauty products to our customers.

To demonstrate you read this description all the way to the end (we value attention to detail!) please address your cover letter to Malibu Stacey and tell us why you're excited about this role! We are offering flexible hours for this position on a part time basis (up to 24 hours per week), although we do ask that the role is office-based and generally during our office hours.

Job Type: Part-time

Pay: $24.00-$25.00 per hour

Expected hours: 24 - 28 per week

Benefits:

Flexible schedule On-site gym Store discount
Ability to commute/relocate:

Calgary, AB T2R 1E3: reliably commute or plan to relocate before starting work (required)
Language:

English (required)
Location:

Calgary, AB T2R 1E3 (required)
Work Location: In person