Marketing Communications Manager

Vancouver, BC, Canada

Job Description


Are you passionate about creating innovative marketing strategies that make products stand out? Join our fast-growing health technology company and see the meaningful impact your work can make!

We are seeking a talented and ambitious Marketing Communications Manager to be a strategic partner in our organization\xe2\x80\x99s global growth. In this exciting role, you will be responsible for all things product marketing, support our sales team with the right tools and resources to help them succeed, and execute initiatives that position our brand as a thought leader in the health software industry.

You are driven and entrepreneurial with a proven track record of delivering results. You thrive in dynamic, fast-paced environments and thrive working in startup environments with minimal infrastructure. Your passion for health and wellness combined with your ability to identify and develop original, creative content and strategies makes you the perfect partner to help PAI Health stand out in the market.

ABOUT THE ROLE

Reporting to the VP Marketing, you will use your well-developed marketing toolbox and external agencies as needed to deliver an integrated marketing communications strategy that ensures brand integrity, consistency and clarity across the organization. You will make us stand out to our B2B2C channels by leveraging various marketing activities and media formats, updating and reiterating based on customer feedback, market trends and the competitive landscape. Equal parts collaboration and execution, this is an ideal role for someone who writes strategically and adapts quickly.

YOUR KEY ACCOUNTABILITIES * Develop impactful sales support materials that articulate our products and story through PowerPoint decks, videos, website content, white papers, case studies, demo tools and other collateral.

  • Position PAI Health as a thought leader, creating and distributing compelling content that educates insurers and corporate wellness managers about the unique value of our products and services.
  • Select and manage marketing and public relations agencies and contractors as you identify the need for them; screening for fit, reviewing and refining content, managing stakeholder feedback and driving key priorities and timelines.
  • Champion and protect the PAI Health brand, ensuring consistent brand communication across the organization and updating Brand Guidelines as necessary.
  • Track success metrics and KPI\xe2\x80\x99s, identifying opportunities to improve and demonstrating ROI of marketing initiatives where possible.
YOUR BACKGROUND
  • You have experience marketing successful B2B software applications or complex solutions to business clients, channels and end users.
  • You are strategic and entrepreneurial, with the ability to identify opportunities and develop original, creative content and strategies and oversee their detailed tactical execution.
  • You proficiently establish processes for maintaining organization of marketing assets and managing projects and deliverables.
  • You have experience selecting and managing agencies and contractors.
  • You are highly collaborative with the ability to build relationships across all level of an organization and different geographies.
  • Your analytical ability enables you to assess activities and drive performance improvement.
  • You have excellent written and oral communication skills.
  • If you have prior experience in insurance technology industry or related field, that would be an asset.
WHAT WE OFFER YOU

As Marketing Communications Manager, your creative new initiatives will have an impact on both our growing organization and the entire health and wellness community. As a part of our inspired team, some benefits you can expect are:
  • Competitive compensation
  • Extended vision, medical, and dental benefits
  • Pension matching
  • Ongoing training and professional development
  • Opportunity to work closely with our CEO & leadership team
  • Top technology and tools to excel at your role
  • Biweekly town hall meetings to ask questions and stay informed
  • Monthly free team lunch
  • Social committee that oversees regular social activities and events
  • Office lounge with foosball, ping pong, beer on tap
  • Rooftop patio with a fire pit and BBQ
  • Gym and showers on site
Does this sound like your next career opportunity? We are excited to hear from you!

ABOUT PAI HEALTH

We are in the business of helping people live longer, healthier lives by transforming healthcare into wellness-care. Our health software provides data insights rooted in the proven science of cardiorespiratory fitness - a leading predictor of longevity and health. Our services enable insurers to engage, assess, monitor and guide members to better health. Our easy-to-deploy tools facilitate data to develop personalized weekly activity recommendations that are based on users\xe2\x80\x99 heart rate and preferences.

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Job Detail

  • Job Id
    JD2198978
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Vancouver, BC, Canada
  • Education
    Not mentioned