Job Description

Be a part of a revolutionary change

We\'ve chosen to do something incredible at Rothmans, Benson & Hedges Inc. (\xe2\x80\x9cRBH\xe2\x80\x9d), Philip Morris International\xe2\x80\x99s subsidiary in Canada. We\xe2\x80\x99re transforming our business and building our future on smoke-free products with the power to deliver a smoke-free future.

With the huge change, comes a huge opportunity. So, wherever you join us, you\xe2\x80\x99ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Your \xe2\x80\x98day to day

As Marketing Communications Executive, you will be responsible for the end-to-end development of engaging content that is on brand starting from concept through to final approvals and launch, including the briefing phase and managing multiple rounds of feedback/revisions. You will assist in the planning and development of marketing strategies aimed at growing our portfolio of reduced-risk products. Your core focus will be developing and implementing on/offline brand marketing creative that guides adult consumers through all phases of the consumer journey.

You will be accountable for:

• Acting as a brand expert, shaping brand positioning for products portfolio in Canada and ensuring globally provided brand campaigns that have been adapted for the Canadian market are consistent across all consumer channels
• Responsible for ongoing content creation with a focus on special projects across multiple channels \xe2\x80\x93 predominantly digital (.com, email marketing, SMS, social media, Paid Media, and 3rd party digital media) with some content required for retail/in-store and print. This includes agency briefings, copywriting for print, web, and email communication, facilitating French translation, proofreading, and coordinating approvals and deployment
• Monitoring the development of all local content to ensure the quality of the content meets brand guidelines while addressing business objectives
• Developing creative assets in a fast-paced environment, ensuring deadlines are met while managing multiple stakeholders\xe2\x80\x99 feedback and 3rd party creative agencies
• Performing ongoing analysis of consumer data, creative results, and market trends aimed at gathering insights that can optimize marketing programs and communication
• Ensuring compliance of all activities with company Principles and Practices, standards, and laws relating to these activities.
  

YOU ARE THE RIGHT PERSON FOR THIS JOB IF YOU HAVE

• University degree and/or College Diploma, preferably in Marketing/Business
• Minimum 5 years experience in Brand, Marketing, or Creative Agency
• Ability to learn fast and work independently
• Ability to manage multiple priorities
• Bilingualism and copywriting skills are an asset

WHAT WE OFFER

We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, and an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options.

You will also be a part of an inclusive, diverse culture, where everyone\xe2\x80\x99s contribution is respected; collaborate with some of the world\xe2\x80\x99s best people and feel like you belong.

WHO WE ARE

We are Rothmans, Benson & Hedges Inc., Philip Morris International\xe2\x80\x99s subsidiary in Canada -an International Fortune 500 Company. Today we are Canada\'s second-largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018 & 2019. We currently employ over 700 people throughout our six corporate and sales offices and our factory.

Our parent company PMI is one of the world\xe2\x80\x99s leading international tobacco companies. In addition to manufacturing and selling cigarettes, PMI is engaged in developing and commercializing smoke-free products.
Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe

Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders.

We are committed to providing equal employment opportunity regardless of race, ancestry, colour, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements.

We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups.

We welcome and encourage applicants to reach their full potential with us. If you are unable to apply for a position online or require any further accommodation during our recruitment process, please contact AODA.RBH@rbhinc.ca.

Follow us on social media:
RBH LinkedIn: https://www.linkedin.com/company/rothmans-benson-hedges-inc/
Facebook: https://www.facebook.com/RothmansBensonHedges/
Twitter: https://twitter.com/RBHinc
RBH website: https://www.rbhinc.ca/