Job Description

Yamaha Motor Corporation ("YMC") is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational product to dealers and customers around the world. YMC is a Kando creating company; "offering more excitement and a more fulfilling life for people".


Yamaha Motor Canada Ltd ("YMCA") is a subsidiary of YMC, responsible for distributing Yamaha Motor product to Canadian dealers and consumers. YMCA's Vision is to "Create Lifelong Memories by Connecting People through Unique Canadian Outdoor Experiences". YMCA executes its day-to-day activities in reference to its defined values, "Be Inclusive", "Think Customer", "Own it!", "Innovate Now!", "Trust & Integrity", "Be Agile", and "Drive results".

Position Information

Department:

Marketing

Location:

480 Gordon Baker Road + Hybrid

Status:

Full Time

Reports to:

Manager, Digital Marketing

Summary of Responsibilities

Responsible for creating data-driven, personalized digital experiences that strengthen Yamaha's customer relationships with motorsports and marine enthusiasts. Leveraging Salesforce Marketing Cloud Personalization, drive engagement through tailored communications, journey orchestration, and real-time behavioral insights across various touchpoints. Collaborate with business units across the company on goals and objectives, making recommendations on data, strategy, and tactics to support agreed upon KPIs. Monitor to identify opportunities for optimization and enhancement.

Key Duties and Responsibilities

Use expertise to engage with business stakeholders to leverage platform capabilities and develop optimal strategies to support both the holistic goals of digital marketing, as well as specific departmental goals. Establish and uphold protocols for ensuring successful website campaign design and future administration. Be an influencer for development, optimization, enhancement, and retirement of journeys and campaigns. Strategize and build automated website content to satisfy goals as defined by requesting business unit. Define Web Campaigns to deliver website content to the optimal audience. Ensure campaigns comply with MCP best practices while maintaining brand identity standards. Continually evaluate and optimize campaigns for best results. Work closely with the Marketing Cloud Email Specialist to ensure a seamless, integrated digital experience for Yamaha customers. Apply Marketing Cloud Engagement knowledge and experience to provide support to Email Specialist as required. Coordinate content with website team, broader marketing team and media agency to ensure email support and relevancy, as well as consistency across all digital customer touchpoints. Identify opportunities to work with third-party vendors when required to support efforts beyond in-house capabilities.

Education Requirements and/or Experience Requirements

Degree/Diploma:

+ Bachelor's degree required.
+ Salesforce Marketing Cloud certification an asset.

Program of Study:

Marketing, Business Administration, Information Technology, or related field.

Years of Experience:

Minimum 3+ years

Type of Experience:

Salesforce Marketing Cloud Personalization

Skills and Abilities

Ability to balance technical depth with creative marketing thinking to translate customer data into relevant and engaging personalized campaigns. Skilled at executing B2C marketing personalization campaigns in Salesforce Marketing Cloud. Experience with Content Builder, Analytics Builder, Email Studio and/or Mobile Studio an asset. Ability to interpret data and insights obtained from testing and optimize campaigns. Skilled in cross-functional collaboration, including communication and reporting. Understanding of sitemap development preferred. Experience with HTML, CSS and JavaScript for customizations and integrations an asset. Experience in the motorsports, marine, automotive or lifestyle retail industry preferred.



Yamaha Motor Canada Ltd. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.